What Is A Serum and Why Do I Need One?

In response to my 9th Blogiverary Giveaway it was apparent that you, my readers want to know more about skincare for the over 40 and 50 crowd. So, I thought you might be interested in learning a bit more about serums. We beauty bloggers sometimes assume that everyone knows about anti-aging products and how to use them, but skincare these days […]

PRAI PLATINUM Skincare!

PRAI Beauty is a world-renowned skincare company dedicated to creating age-defying beauty products infused with their exclusive, signature ingredient: Prai Root essence. Passionate about offering skincare with high-performance ingredients and innovative technology to all women, their vast array of products boasts results-oriented formulas with luxurious, silky textures. The brand sent me 3 lovely products to try […]

Turn Back Time with DermaE Advanced Peptides and Collagen Skincare!

DermaE is a natural skincare brand and a favorite here on Prime Beauty. Such a favorite, it has reached Beauty All-Star status! The brand is a 100% vegan, cruelty-free, natural skincare line that can be found in locations such as Ulta, Whole Foods, and Spouts. They have a growing list of products filled with potent […]

MyChelle Perfectly Radiant Skin Vitamin C Brightening Collection!

MyChelle Dermaceuticals is a line of professional-level, luxurious products that make the most of everything that nature and technology have to offer. You all know how much I love Vitamin C for aging skin. It brightens, helps fade hyperpigmentation and sun damage as well as diminishes fine lines and wrinkles over time.  MyChelle has the perfect […]

Science Driven Skincare from Calysta Labs

    I’ve always tried to take care of my skin but it’s not always easy to find the right products for my sensitive, dry skin. Within the last few years, I become even more passionate about adding new products, like serums, to my routine. For this reason, I’m always up for trying new lines […]

New! Pacifica Pineapple Line Up For Oily and Combo Skin!

Pacifica Beauty has a new Pineapple Collection to slay your day! Those of you with oily or combo skin, you are going to want to check this collection out! The Pineapple Collection uses ingredients we love: pineapple, papaya and tea! Start with the Pineapple Cleanse Oily Slaying Face Wash ($10). When your skin feels like […]

Dear by Renee – Anti-Aging Skincare for Sensitive Skin

  One of the biggest challenges I have with my skin is its sensitivity. From the top of my head to the bottom of my feet, I can develop irritation from a variety of skincare, household products, fabrics, etc. This often makes using anti-aging products difficult, or almost impossible. Then I discovered Dear by Renee, […]

Find Enlightened Radiance with Skinn

We all want radiant, glowing skin. Aging, seasonal changes, the environment, not getting enough sleep, stress, or even skin type may all contribute to dullness. For me, it’s sometimes a combination of all those, especially right now. The drier months can really take a toll on my dry, sensitive skin. Recently, however, my skin has […]