New Year, New You with Alpha Skin Care!

Alpha Skin Care is perfect for us over 40 beauties looking to have healthy, youthful, glowing skin in mere days and a skincare routine that fits in our budget!

Dandelion Sun Launches be free 4 in 1 Moisturizer!

      Dandelion Sun, a new leading anti-aging moisturizer brand made in California, has launched its first product in a vegan line to combat the most common skin issues facing women.  Dandelion Sun’s be free 4 in 1 Face Moisturizer is essential for your daily skincare regimen. This multi-tasking moisturizer addresses four common skincare issues that […]

Skin Alert: What are SKs and why do you need to know about them?

I collaborated with the makers of ESKATA® (hydrogen peroxide) topical solution, 40% (w/w) to create this post   When I first started Prime Beauty, it was about makeup and beauty for over 40 women. As the blog has grown and I’ve gotten older, I’ve expanded the scope to include women’s health issues. I’ve talked about Menopause, Hepatitis C and […]

10 Tips for At-Home Hair Color Made Easy!

Salon hair color is becoming very pricey. Working at a salon I know it’s not unusual for a color to range anywhere from $75-$175 and I live in a small town, I can’t imagine the price in a fancy celebrity salon! I colored my hair at salons for eons until just last year when I discovered […]

4th of July Fashion Flash Beauty and a Book Giveaway!

I’m back with another Fashion Flash Beauty and a Book Giveaway!  This giveaway is perfect for the 4th of July and here’s why: The Love Letter by New York Times best-selling author Rachel Hauck brings together two couples separated by 250 years. What compliments a story of colonial times? How about a classic red lipstick, […]

Zoto’s AGEBeautiful Demi-Permanent Hair Color!

While I feel I embrace my age most of the time and don’t try to look like a millennial, one thing I will not tolerate is my gray hair peeking through. That’s why I turn to AGEbeautiful to cover those stubborn grays. The AGEbeautiful demi-permanent hair color line is brought to you by the same […]

Fashion Flash Beauty and a Book Wedding Giveaway!

June is the most popular month for weddings and I have Beauty and a Book Fashion Flash giveaway with a lovely wedding theme. The giveaway includes the novel The Wedding Dress by Rachel Hauck, the Crown Pro NOVA Travel Face Palette along with a 7-pc. makeup brush set from Crown Brush and a Garter from […]

AGEbeautiful Root Touch-Up Spray!

When you color your hair, you probably dread root grow-out as much as I do. As I age covering my roots is even more important because of the grey that keeps sneaking in with more and more frequency. I don’t want to go to the salon every 6 weeks just for my roots so I’ve found […]