New! YBF Beauty GG Cream & Colour Intensity Lipstick

There’s nothing I like more than multitasking products. I’ve found some great new options to add to my collection thanks to YBF Beauty. These include their GG cream, pro flat buffer brush, and colour intensity lipstick. GG Cream & Pro Flat Buffer Brush I love it when my skin glows. Though this tends to be […]

ybf Beauty Girlfriend Palette a Perfect Gift for Your Girlfriends!

It’s been a minute since we’ve featured ybf (your best friend) Beauty here on Prime Beauty. Here’s a little refresher course–ybf beauty was founded by Stacey Schieffelin, a former Ford model, renowned beauty expert, and highly successful entrepreneur. As founder and CEO of ybf beauty and Models Prefer, she has engineered an 18-year record of success as the #1 global color cosmetic […]

YBF Beauty Gel-Us Smudge Proof Eyeliners!

The other day I was watching the new Netflix show Glow when one of the characters took out a black eyeliner pencil and a lighter. It made me laugh. I remember the heating up of the eyeliner technique all too well.  It was how the cool girls wore their signature eyeliner. Thankfully, those days are […]

Discover New YBF Beauty Must Haves

  It’s hard to believe that it’s been almost a year since I’ve talked about YBF Beauty on the blog. Back then, the brand was new to me, but I quickly became a fan of their bronzing powder with kabuki brush. When I was asked if I wanted to try their Beauty Dripping Bling Illuminating Crème, […]