ybf Beauty Girlfriend Palette a Perfect Gift for Your Girlfriends!

It’s been a minute since we’ve featured ybf (your best friend) Beauty here on Prime Beauty. Here’s a little refresher course–ybf beauty was founded by Stacey Schieffelin, a former Ford model, renowned beauty expert, and highly successful entrepreneur. As founder and CEO of ybf beauty and Models Prefer, she has engineered an 18-year record of success as the #1 global color cosmetic […]

YBF Beauty Gel-Us Smudge Proof Eyeliners!

The other day I was watching the new Netflix show Glow when one of the characters took out a black eyeliner pencil and a lighter. It made me laugh. I remember the heating up of the eyeliner technique all too well.  It was how the cool girls wore their signature eyeliner. Thankfully, those days are […]

Discover New YBF Beauty Must Haves

  It’s hard to believe that it’s been almost a year since I’ve talked about YBF Beauty on the blog. Back then, the brand was new to me, but I quickly became a fan of their bronzing powder with kabuki brush. When I was asked if I wanted to try their Beauty Dripping Bling Illuminating Crème, […]

Get a Bronzed Glow with Your Best Friend (YBF)!

  One of my favorite aspects of being a blogger is discovering new beauty brands. It’s even more exciting knowing I can share my new finds, like Your Best Friend (YBF), with Prime Beauty readers. Founded in 2008 by Stacey Schieffelin, a Ford model, makeup guru, and successful entrepreneur, YBF is all about “empowering women […]