Urban Decay Gwen Stefani Eyeshadow Palette: Review, Pics & Swatches

Gwen 2

Purchased by me


When Urban Decay released the limited edition Urban Decay Gwen Stefani Eyeshadow Palette ($58) I didn’t pay a lot of attention because I was envisioning the old No Doubt 1980’s Gwen, not the chic, classy, sophisticated new Gwen. I admit I was never much of a Gwen Stefani fan until she joined the cast of The Voice. Now I can’t wait to watch every week to see her fashion, hair and makeup.  I never, ever thought I would consider Gwen Stefani a style icon! She also provides really good advice and is extremely encouraging and gracious to the contestants–she always has something nice to say and she has an endearing humble attitude.

I waited to purchase this palette because I need another neutral eyeshadow palette like I need a third boob. Although I’m a neutral girl, even I can tire of just neutrals. That’s what sold me on this palette; it includes a few bright, jewel tones to pump up the volume making it perfect for those of us who like our neutrals with a kick. Boom! Here is a palette perfect for us over 40 beauties!

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Gwen Stefani, Urban Decay co-founder Wende Zomnir and her product development team created the palette after spending countless hours at Gwen’s house, talking makeup and working closely with her on every detail. The eye shadows were carefully created by Gwen as the exact shades she always wished she had in her collection. The palette features her 15 must-have shades of eye shadow, including 12 never-seen-before colors and three that are from the Urban Decay shadow collection—Blackout, Skimp and Stark.

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Gwen even helped design the case which was inspired by her love of black and white graphic prints and antique gold accents. She also handpicked most of the shade names, which were inspired by her songs. There’s even a nod to the No Doubt song “Magic’s in the Makeup” written on the palette’s huge mirror and a Gwen Stefani nameplate on the cover. The palette is über thick and sturdy which is great but may make it clunky to travel with. No brush is included.

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Shades include:

  • Blonde (pale beige/pink iridescent shift)
  • Bathwater (pale beige with gold pearl)
  • Skimp (pale nude satin)
  • Steady (medium rose/metallic gold shift)
  • Punk (reddish brown matte)
  • Baby (cool metallic rose)–a fav!
  • Anaheim (light taupe-brown matte)–so smooth!
  • Stark (nude-pink matte)
  • Zone (medium brown matte)
  • Serious (smoky gray with iridescent floating pearl)
  • Pop (pale coral with iridescent sparkle)
  • Harajuku (metallic blue-pink/iridescent micro-shimmer)
  • Danger (deep metallic royal blue/blue micro-sparkle)
  • 1987 (bright metallic yellow-gold)
  • Blackout (blackest black matte)

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First Row: Blonde is a frosty ivory with a slight pink undertone great for the brow bone. Bathwater is a shimmery pale yellow gold, Skimp is a nude satin with a lovely creamy texture, Steady is a rose gold with a metallic finish, Punk is a matte medium plummy brown.

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Second Row: Baby is a metallic rose/pale copper–one of the best in the palette, Anaheim is matte fawn brown with grey undertones and my birthplace so I have to like it! Stark is a matte, pinky nude beige, Zone is a medium brown matte a tad darker than Anaheim and Serious is a greige (grey/brown) with subtle sparkle.

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Bottom Row: Pop is a warm shimmery pale peachy/beige (my jam), Harajuku is a cool bright frosty pink which I probably will never wear, Danger is a metallic royal blue and it stunning! I will definitely wear this as a liner and maybe even in the crease,  1987 is a shimmery bright yellow gold and Blackout is a matte deep black.

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Most of the shadows are warm toned, all with a mix of fabulous finishes. The palette is a mix of matte, satin, shimmer and metallic shades, all incredibly buttery and smooth. Though Gwen Stefani’s image may be colorful and loud, her signature makeup look is fairly basic: bare eyes, winged liner and red lips, a la Marilyn Monroe so a mostly nude palette makes sense.


Urban Decay quality

15 nearly full-sized makes this a $228 value

Matte shades have an especially silky texture


Some of the shades are quite similar to each other

Lack of vibrant colors

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For this look I used Blonde on the brow bone, Baby on the lid and Zone in the crease. I lined the upper lash line with Punk and the lower lash line with Danger.

Gwen eye 1

This is Bathwater on the brow bone, 1987 on the lid, Punk in the crease and Serious as liner on top and bottom lash lines.

Gwen eye 2

By the way, if you want the perfect brush to use eyeshadow as liner, I suggest Make Up For Ever #258 Straight.

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Bottom Line: This is perfect for us over 40 gals who no longer want to wear crazy, loud makeup. The palette definitely lends itself to a more quiet, elegant look with a few pops of color for fun. The Urban Decay Gwen Stefani Eyeshadow Palette is ideal for over girls!

Gwen also has a lipstick line with Urban Decay coming in Spring 2016!


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  1. I just got that Urban Decay set for my SIL for Christmas SHe loved it.

  2. Allison @neversaydiebeauty says

    It really is a beautiful palette! Love your swatches and eye looks

  3. I adore the packaging! Danger looks amazing – my kind of blue eyeshadow. Love both your EOTDs.

  4. Heather ツ says

    Love it, need it, want it. lol

  5. This palette is definitely meant for pale skin!

  6. I love these colors! You could definitely use this palette for the everyday look and there are plenty of ways to experiment with it too.

  7. That is just so lovely. I’ve heard about her collab with Urban Decay but I’ve never seen the palette!

  8. These are all great colors…Fun palette is easy to mix and create together your own unique look!

  9. I bought it too but haven’t cracked into it. I’ve had more lazy days lately that I haven’t put on makeup (gasp!!) plus no sun for pictures. I love how you lined with that stunning blue – that is fab on you.

  10. Oh my goodness, this is what I love to add on my collection.

  11. Nicole Escat says

    Woah. it looks really shiny and gorgeous. I love it I wish I had one of these.

  12. I wasn’t going to buy this – like you, I don’t need any more neutral palettes! And it looked like a lot of the lighter colors were so similar! But, I finally caved, and ordered it with a 20% off coupon. Now, I’m just waiting for it to arrive! That cobalt blue is going to be mine.

  13. I’ve said it many times now but i really like how much variety there is in the palette. It’s fun without being too crazy colorful.

  14. Gwen is so gorgeous. She has classic and beautiful style. I think that was the 90’s.

  15. I think this is a good array of shades.
    I agree with you regarding us over 40 gals 🙂

  16. I love that it mixes types. Sometimes you want a little glimmer and sometimes you want matte.

  17. CourtneyLynne Storms says

    Oooo this pallet Looks pretty fabulous!!! I just love Urban Decay!

  18. Stephanie Pass says

    Oh I can’t wait to see her lipstick line! I love Urban Decay, and these are some gorgeous shadows!

  19. I love those colors, they are so pretty, I especially like Danger it’s a beautiful blue and I love that it has glitter in it.

  20. I just bought this too and I really love it.

  21. Geanine Cilenti says

    I as well have never really been a Gwen Stefani fan. Urban Decay on the other hand I love! This color palette is gorgeous and the casing itself is very stylish. I will look for it in the Sephora this week.