5 Drugstore Eyeshadow Palettes Under $15

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If you haven’t noticed by now, eyeshadow palettes are my jam. For me, there is nothing better except when said palette is at a drugstore price! More and more drugstore brands are producing palettes rather than the single pots they used to so this is a win for all of us. Fr today’s Frugal Friday post, I’ve put together 5 of the best eyeshadow palettes you can find at the drugstore right now. These are good quality, perform well and are worth your hard earned moolah.

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In no particular order:

This spring Milani released two eyeshadow palettes: Most Loved Mattes and Bold Obsessions, both $20. I purchased Bold Obsessions for $14.97 at my local Walmart. It contains 12 eyeshadows in matte, satin and shimmer shades. The palette is arranged in three vertical columns each coordinated for a different look. Each column has two mattes and two shimmers. Every time I use this palette, I get compliments on my eyes! Read my full review here. 

These City Mini Palettes from Maybelline $9.99 come in eight different colorways. This is Rooftop Bronzes and it’s just beautiful. They have the perfect amount of shine and no fallout! The texture is creamy and smooth and they come in gorgeous colors. See the eye look I created

Another gem from Maybelline is The Burgundy Bar $9.99 it has 12 shades infused with burgundy tones. I love everything about it: the creamy formula, the shades, the price! Launched this spring, I think the palette looks more fallish and maybe it would have gotten more attention if it was released in the fall instead of the spring. You need me on your marketing team Maybelline! Haha. The shimmers are buttery smooth and blend easily. There are two mattes in the palette: a cool fawn brown and a deep brown. There are enough neutrals along with the burgundy to create tons of pretty looks. The palette comes with a brush but it’s too small to really work. There is a bit of fallout with some of the shades but I don’t mind–it’s not awful. The quality is great on this, I’m so impressed!

ColourPop is now in Ulta so technically it can qualify for drugstore makeup right? Oh wait a minute, Ulta isn’t a drugstore. Well, could it be a beauty drugstore? I’m going to say yes for the purpose of this post. I can do that because I make the rules! ColourPop Give It To Me Straight $16 is ripe with rich coppers and mauves. It has 7 mattes and 5 metallics that are all creamy and buttery. These shades are gorge ‘yall. A beautiful warm toned palette.

We can’t rightfully talk about drugstore eyeshadow palettes without including Makeup Revolution. I have a few of their palettes and they have fantastic quality, especially for the price. The SophX Ultra 24 Eyeshadow Palette $15 is the perfect mix of 14 matte and 10 shimmer eyeshadows. This palette is a collaboration with YouTubers Soph Does Nails, I don’t follow her but she did a fabulous job on this eyeshadow palette! The variety of shades allows you to create everything from a natural daytime look all the way up to full-on glam. The quality is on par with what we’ve come to expect from Makeup Revolution: pigmented with good performance. The palette has a good mix of warm, cool, neutral and a few colors that pop. Some of my fav shades are: Fairy Lights, a shimmery champagne, Cuppa Tea is the perfect transition shade, Grow Old is a shimmery peachy gold, Smokey Bronze is a shimmery khaki, Mixed Berries is a vibrant fucshia, Peaches is a pretty matte peach shade. Pine Tree is what drew me to this palette–it’s a stunning shimmery green and I can tell you from living in the Northwest, IS the shade of a Pine Tree! Petrol is one of those beautiful brown shades with blue duochrome, Strawberry Sweets is a bright pink, Festive Flame is a burgundy-ish shimmer and Copper Coin is a beautiful shimmery copper. The matte Mug Cake is great for darkening the outer third and even Nightmare, a matte black is great–no fallout!

Here is the look I created: I started with Cuppa Tea in the crease, placed Mug Cake on the outer corner, used Sparks Fly on the inner corner and Pine Tree in the center of the lid fading into Mug Cake. I placed Fairy Lights on the inner corner and under the brow bone. The shadows were easy to work with and I did find the shimmer shades are best applied wet or with your fingers–they really pop when using that method. I got a little bit of fallout with some of the shades but honestly, not bad at all. I smudged Pine Tree along the lower lash line and pushed Nightmare into my upper lash line.

The packaging is the typical plastic casing Makeup Revolution uses, this time in a light beige color and the writing on the front is is Rose Gold. There is a hugue mirror inside which is much appreciated. No brush with this palette but I don’t care one hoot because I much prefer to use my own brushes anyway. Kudos to Soph and Makeup Revolution–24 fantastic shadows for $15 and you know they have sales all the time so you can get it even cheaper!

You don’t have to spend a fortune to get good quality, beautiful eyeshadow palettes, the drugstore is full of them? You do need to be a wise shopper though. Not all palettes or brands are created equal. Even the same lin from the same brand can vary. For example, the Maybelline City Mini palettes are all over the place, while one color may be wonderful, another may not. Stick with me and I’ll show you the way! And don’t forget to watch for sales–you can get things 30-50% off often!

What do you think of my choices? Do you own any of these eyeshadow palettes? What are your favorite drugstore eyeshadow palettes?

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  1. That Maybelline palette looks gorgeous! Wow. I totally forgot Colourpop was at Ulta now! I wanted to get some of their LippieStix. I haven’t tried Makeup Revolution either but I really want to, because they have a palette that’s supposed to be a dupe for one of the Huda Beauty ones!

  2. There are so many choices at the drugstore, it’s hard to know which is worth trying. But these all sound like great buys. The Makeup Revolution sounds like a good option for me.


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