BeautyCon New York 2018 – Haul + Giveaway

This post may contain affiliate links, which means I receive a commission if you make a purchase using the links in this post.

Beautycon New York 2018

[maxbutton id=”2″ ]


Beauty conference season is in full swing around the globe. I was lucky enough to be in New York for both IMATS and Beautycon. I’ve recently shared my IMATS experience, so today we’re talking all things BeautyCon New York 2018.

BeautyCon New York Experience

BeautyCon is a two-day festival where beauty lovers get to connect and interact with beauty brands, makeup artists, and influencers. The festival takes place in New York, Los Angeles, and London. Each year the founders choose a theme. For 2018, it’s Beauty Bazaar, which centers around the idea of embracing the untraditional, embracing uniqueness, and exploring different definitions of you.

BeautyCon New York 2018 - Hauler badge and Conference Brochure

When tickets went on sale, I opted for the Hauler package. Not only does it give you early access to both days of the conference, it also comes with a tote packed to the brim with beauty goodies. (More on this later.) If the Hauler isn’t for you, there are other badge options, including a VIP, Social, and General Admission options.

I highly recommend the Hauler package, and not just because of the goodie bag. I loved having two extra hours to explore the festival without the larger crowds. It gave me more time at the booths and a chance to scope out my must-see and dos.

I also did a little pre-festival recon by downloading the BeautyCon app and exploring which brands would be at the conference and which Fireside Chats and Panels I wanted to attend. There were so many great panels with amazing and inspiring guests.

BeautyCon New York 2018 - Panels & Fireside Chats

The first panel I attended, She-eo, hosted by Gigi Gorgeous, featured YouTube Star Eva Gutowski, Soko Glam Founder Charlotte Cho, Actress Holland Roden, Legendary Makeup Artist Bobbi Brown, Beauty Bakerie Founder Cashmere Nicole, and Carol’s Daughter Founder Lisa Price. It was so inspiring hearing each She-eo share the story of how they built their brands. I was particularly moved by Cashmere Nicole and knew I needed to support her brand.  This is why I am now trying out the new Cake Mix Foundation, which I’m loving.

I also attended the BeautyCon New York Humble Beginnings panel hosted by OITNB’s Dascha Polanco. This panel featured Youtuber Jackie Aina, Youtuber and Tinted founder Deepica Mutyala, and Schmidt’s Natural’s Founder Jamie Schmidt. While I’m familiar with all three women, I was most excited to hear Jamie Schmidt speak because I am a huge fan of her natural deodorant. Again, all four women were truly inspiring and gave great advice for anyone who wants to launch their own brand.

The Haul

BBeautyCon New York 2018 - Javitts Center

This year, the BeautyCon founders introduced two new elements to the festival; B-Well and K-Town. B-Well focuses on health and wellness and K-Town is all about Korean beauty, style and more. As a fan of both elements, I spent time enjoying and exploring all they had to offer. Who doesn’t love free goodies and learning about new brands?

I spent quite a lot of time in K-Town exploring innovations from Mamonde, AmorePacific, Sulwahsoo, SooAe, IOPE, Laneige, Besfren Beauty and more. I discovered some great skincare items I can’t wait to try and added to my facial mask collection.

In B-Well, I got some new goodies from Schmidt’s and learned about the importance of drinking my Further Food Collagen. I also discovered a new skincare brand BioClarity, played around with Quip, and indulged in some Kevita and Hippeas. Finally, I picked up two heavenly soy candles from Lumiere by Lisa.

BeautyCon New York 2018 - Haul, Freebies and Hauler Bag Favorites

Next, I went booth exploring. I picked up some favorites from Amika, like their Perk Up Dry Shampoo. Their booth was so colorful and fun. Actually, I was really impressed by so many of the brand’s booths. You could tell how much effort and planning went into make attendees experiences memorable.

For instance, I got to personalize my own nail polish at Lifetime TV’s booth and walk through a forest of beauty designed by Target Beauty. So many of the booths offered activities, selfie or picture opts, and chances to win free products.

In addition to getting some freebies from the Target, Urban Decay, Trestique and Yes To booths, I also bought some new items. At Anastasia, my beauty consultant helped me select a foundation stick, brow wiz and Modern Renaissance palette. At Trestique, I got a fabulous deal on their Contour Kit, which is great for travel.

While I was visiting the Alcone booth, their Botanical Foundation became a new staple. And last, but certainly not least, I became an instant fan of BeautySoClean. I adore their wipes, brush cleaner and cosmetic sanitizer spray.

The Giveaway

As I mentioned above, as part of my Hauler badge, I received a gigantic goodie bag. This large tote was filled to the brim with items from brands attending BeautyCon New York. It’s almost overwhelming how much beauty products one can fit into a single tote.

I did a little happy dance when I saw a full-size UD All Nighter Spray, Becca palette, Lime Crime Velvetine, just to name a few. Not to mention the plethora of face masks from the K Beauty brands (pictured above).

BeautyCon New York 2018 - Giveaway

After picking out what I would be keeping, I let my sister go through and make her picks. I even selected a few goodies for friends but I still have a ton of stuff left. So, we’ve decided to host a little giveaway. All you have to do is enter below for a chance at products from Ponds, Olay, Covergirl, Revlon, Catrice, Essence and more.

Overall, I’m so glad I was able to attend BeautyCon New York 2018. It truly was a blast of fun and beauty inspiration. There was so much to see and do. And plenty of moments to record. I can see another Hauler Badge in my future.

Have you ever been to BeautyCon? What goodie from our giveaway excites you most?

To enter the giveaway leave me a comment on anything–have you ever been to a beauty expo? do you have any pets? absolutely anything. AND you MUST follow or be following me on Instagram. To gain additional entries, follow the extra tasks on the Rafflecopter widget. Must be 18 or over and a US resident to enter. Good luck!

a Rafflecopter giveaway

From our partners


  1. Paulette says

    I have been to the Hair Show, years & year’s ago.
    What a fun time you must have had there.
    Pets names
    Abby -Boston Terrier
    Rupert- Yorkie

    Thank you

  2. Diane M Gooding says

    I am totally excited for summer. I was in chemo last year from May to December. I also had major surgery, so I spent most of last summer on my couch. I am looking forward to bike rides with my husband, spending time with my niece and nephews, and getting together with friends.

  3. This sounds so fabulous! Hopefully I can make it one year.

  4. I have attended BeautyCon in NYC. I had a disappointing experience the first time for a number of reasons but the second time I met up with other blogger friends and had a nice time. But I’d rather cover/attend IMATS and The Makeup Show NYC; I like the element of education and tutorials from MUAs at these two shows. Looks like you had a blast and what a haul!!

  5. Alyssa Bonta says

    This is amazing I would love to a good event like this one. You make it sound so fun

  6. Onyinye Elochukwu says

    Yes, I’m excited for summer to be here. Longer days

  7. Andrea Darst says

    My niece (who lives with us) is graduating high school this Thursday!!

  8. Azeem Isaahaque says

    My wife recently gave birth to our first child. I’m so excited to spend my summer being a dad with my baby boy

  9. Those beauty expos sound fun.

  10. I like that you described your experience

  11. So happy to have found a new beauty blog, love everything I’ve seen. Bookmarked and favorited, love it 💗

  12. Sherry P says

    I am going to do everything in my power to make the next one in Dallas. It sounds fabulous to see the brands and their products! Thanks💕

  13. Laura Griggs says

    I have never been to a beauty convention. It sounds like a lot of fun

  14. Sharon Baker says

    Thank you for doing the giveaway! Courtney sent me!💙💙💙

  15. I have never been to an expo. I would love to. I love make up.


  1. […] Prime Beauty – Learn what it’s like to attend a Beauty Expo Show and enter to win a prize pack from BeautyCon 2018! […]

  2. […] Prime Beauty – Learn what it’s like to attend a Beauty Expo Show and enter to win a prize pack from BeautyCon 2018! […]

  3. […] Prime Beauty – Learn what it’s like to attend a Beauty Expo Show and enter to win a prize pack from BeautyCon 2018! […]

  4. […] Prime Beauty – Learn what it’s like to attend a Beauty Expo Show and enter to win a prize pack from BeautyCon 2018! […]

  5. […] Prime Beauty – Learn what it’s like to attend a Beauty Expo Show and enter to win a prize pack from BeautyCon 2018! […]

  6. […] Prime Beauty – Learn what it’s like to attend a Beauty Expo Show and enter to win a prize pack from BeautyCon 2018! […]