Wink Brow Bar Giveaway!

Win 3 brow products from Wink Brow Bar worth $240 in this giveaway!

7 Beauty Tools Every Older Beauty Need!

7 must have beauty tools for older women that will make a BIG difference!

I Got My Eyebrows Microbladed!

Eyebrows might just be your most important facial feature. They frame the face, create balance and put the attention right where you want it – on your eyes. While pencils and plucking were once our favorite go-to groomers, microblading is taking over as the treatment of choice for more natural-looking, semi-permanent results. I have wanted […]

New! E.L.F. Active Collection – Sweat Resistant Formulas

  As we usher in 2018, many us will be making working out a priority. Some of us will start a new health journey, while others will want to work off all those holiday treats. I plan on upping my workout game by maybe trying something new. Part of this new will include the sweat-resistant formulas of […]

Meet Expert Tested, Female Approved Beauty Junkees

    I know the contouring trend has been going strong for a few years now, but I haven’t really jumped on the bandwagon. I use highlighter because I love glowing skin. If I don’t want to look like I’m from the land of the living dead, I add a touch of bronzer.  When the Beauty […]

Get a Bronzed Glow with Your Best Friend (YBF)!

  One of my favorite aspects of being a blogger is discovering new beauty brands. It’s even more exciting knowing I can share my new finds, like Your Best Friend (YBF), with Prime Beauty readers. Founded in 2008 by Stacey Schieffelin, a Ford model, makeup guru, and successful entrepreneur, YBF is all about “empowering women […]

Make them Envious with Too Faced Brow Envy

“Forget Wall Street, invest in perfect brows!” – Too Faced Co-Founder Jerrod Blandino For many, many years, I never really gave my brows much thought. I didn’t really feel like I had a reason to mess with them.  I definitely didn’t put any product on my brows. Occasionally, I would pluck a hair or two, […]

The Lipstick League & Brows

Question of the Week: How do you maintain your brows? Tweeze, wax, thread, or do you go au naturel? I wax and tweeze. I’ve had my brows threaded and loved the result but no one does it around here. Phyrra – shares the new Makeup Geek Matte Eyeshadow Collection. These are workhorse colors! Prime Beauty […]