Drugstore Beauty with Kokie Cosmetics!

Kokie Cosmetics - eyes, lips & nails

Press Sample

Like most savvy girls, I’m a sucker for a good deal and cute packaging. And if I can find both in a cruelty-free, drugstore beauty brand, I’ll happily do a little dance in the store aisle. Sound too good to be true? Well, then you haven’t met Kokie Cosmetics.

Kokie (derived from the Korean word for elephant) is a relatively new beauty brand to the drugstore scene. Though this USA-based company has only been around since 2015, the Kokie team has over 20 years of beauty industry knowledge. Kokie Cosmetics uses this wealth of experience to create original, fun, bold, beautiful and unforgettable products.

The brand was kind enough to send me a selection of their products, including their Nail Polish, $6, Matte Lipstick, $6, Waterproof Velvet Smooth Eyeliner Pencil, $6, and Line & Style Longwear Matte Liner, $8.

Kokie Cosmetics Matte Lipstick – Vamp & High Tea

Kokie Cosmetics Matte Lipstick in High Tea and Vamp

Since I’m not a matte lipstick fan, I was a little apprehensive about trying out Vamp and High Tea. I’m all about the lip hydration, but I also wanted to give these matte lipsticks a fair trial.

The chic black and white packaging and elephant logo drew me in immediately. Since I love a good dark lipstick, I wanted to give Vamp a go first. As much as I love the pigmentation, I don’t love the formulation. As you can see by the lip swatch picture, Vamp goes on very patchy. Even with several applications, I have trouble getting it to go on smoothly.  It also feels very drying on my lips, but applying a balm does make it instantly more comfortable to wear.

Kokie Cosmetics Matte Lipstick Swatches

I had more luck with High Tea. It applies very smoothly and delivers a nice nude wash to my lips. It isn’t as drying as Vamp, so I don’t feel like I need to apply a balm. However, the longevity of High Tea is so-so. I notice it wears off after a few hours, even with just normal daily activity, like talking.

Velvet Smooth Eyeliner – Eggplant

Line &Style Longwear Matte Liquid Eyeliner – Black

Kokie Cosmetics Line & Style liner and Velvet Smooth liner

Next up in the Kokie Cosmetics line-up is their Velvet Smooth and Line & Style eyeliners. I love it when a brand offers different styles of liners because everyone has a preference.

Kokie Cosmetics Velvet Smooth Eyeliner in Eggplant

For me, applying a liner is always a bit of struggle. I have small eyes, long lashes, and crepey lids. But I love the way liner looks so I make it work. I especially love purple liner because it’s such a universally flattering color. The eggplant color of the Velvet Smooth Eyeliner is a dream, as is the creamy formulation. It blends easily, isn’t sticky and has great lasting power. It also doesn’t smudge and is waterproof so I never worry it will flake off or wear off in weird ways. I’m curious to try other colors in the line.

Kokie Cosmetics Line & Style liner wear time

Things didn’t go as smoothly for me with the Line & Style Longwear Matte Liquid Eyeliner. The formulation of this liner is also very well made and the color is intense, which is exactly what I want from a liner. It doesn’t smudge, is water resistant and has great lasting power. The problem I had was with the long skinny tip. It gets stuck in my lashes and does skip over my creepy lids. Again, this is not the fault of the product, merely an issue I have with felt tip liners. I was able to make it work with some effort. One thing to note, if you do give this liner a try, I highly recommend storing it tip down or it will dry out quickly.

Kokie Nail Polish – Night Flight, Reunion on the Rhine & Pop the Champagne

Kokie Cosmetics Nail Polish

Next to lip products, nail polish is one of my favorite beauty items. I find giving myself an at-home manicure to be super relaxing. Of all the products I tried, the nail polishes are my absolute favorite.

The colors are amazing, the names of the polishes are extremely creative, and the formulation is outstanding. I’m not sure which shade I like more because all three are so pretty and on trend. Night Flight, which is what I’m wearing as I write this post, is a rich gray with brown undertones. Pop the Champagne is a metallic gold with multi-toned glitter, and Reunion on the Rhine is an intense, dark teal.

Kokie Nail Polish Swatches

I’ve worn each shade, applied alongside Seche Vite base and top coats, and am extremely impressed with how long they last.  Even after four or five days of wear, the polishes still look great. I have minimal to no signs of wear and zero chips. I know I’ll be reaching for these polishes again and again. How can you not, especially with their cute black and white striped tops featuring the Kokie elephant logo.

Overall: After giving Kokie Cosmetics a try, I’m looking forward to trying out more of their products. Even though the matte Lipsticks were a big miss, I highly recommend the liners and nail polishes. They are affordable, cruelty-free, extremely well made, and feature on-trend colors. Next time you are at Walmart, Bed Bath & Beyond or Harmon Discount Health and Beauty, keep an eye out of for the black and white packaging that features the cute elephant. 

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  1. I am seeing good reviews on this line. The polishes look fantastic and I’d like to try the liner pencils, too.

  2. Allison @neversaydiebeauty says

    I heard that a number of K-beauty brands are coming to CVS so I’m wondering if this is one of them? I love the cute packaging. The purple eyeliner is beautiful. I have the same problem with liquid liners “skipping” over my lids as well. The polish looks pretty too. I’ll be on the lookout!

  3. Karen Yannacio Morse says

    Cute packaging? Cruelty-free? Already interested. And good to know about the nail polish. I’m always on the hunt for great options in that dept!

  4. Oh I love the packaging, anything black and white and I am game for it! The lip colors are so pretty!

  5. So cute! I haven’t heard of this brand before. I’m not huge into makeup, but the nail polish is totally my style!

  6. Looks like a wonderful line! Those polishes are absolutely beautiful! I will have to look out for them.

  7. Ooooh your nail swatches – those colors are awesome! I didn’t know they made face Cosmetics I need to check them out!

  8. I haven’t heard of this brand but it sounds interesting. I’m always interested in liquid eyeliners and nail polish. With the coupons at Bed, Bath and Beyond this line might be a fun treat.

  9. Amy Desrosiers says

    I love trying out new cosmetics. I have tried some mattes and some glosses and I think I am more a gloss fan. I feel like mattes dry my lips out too much. That purple eye color is pretty.

  10. I have never heard of this brand and I hoard drug store makeup. Cute packaging always gets me too. Love the look.

  11. I’d wear High Tea to work, or just around the house and Vamp for going out. I love those two colors!

  12. Heather Staggs Garcia says

    I’ve never heard of this brands, but will have to look out for it! I love trying new products. They eyeliner and the nail polishes really caught my eye!

  13. This is my first time hearing about Kokie Cosmetics, but I love what you’ve featured from their line so far! Especially the eyeshadow. 🙂

  14. I’ve seen a lot of people talk about this brand but I can’t actually find it near me. I might have to break down and purchase it online so I can give it a try.

  15. OOO Very nice. I hadn’t heard of this brand before.

  16. I never heard of this brand before. I really like the colour of vamp. xx

  17. I love finding good drugstore makeup, and this looks fabulous. I’m not sure we have that brand here, but I’ll definitely keep an eye out for it!

  18. That’s awesome you found a drugstore brand you like. I haven’t heard of this one before.

  19. Catherine M. says

    Great drugstore finds that won’t break the bank, I love it! That “pop the champagne” nail polish looks like the perfect gold color!

  20. I love that gold polish! Thanks for the great tips!!

  21. CourtneyLynne Storms says

    First time I have ever heard of Kokie! Sounds like one fabulous line! Loving that champagne nail polish! Too chic

  22. I’ve never heard of this brand. It sounds like it has some really great products though. I love the lip colors you picked.

  23. Amanda Love says

    This is my first time hearing about this brand. I love the products that you shared with us, the liners and the lippies are something that I would buy. I sure would love to check more of their products out.

  24. Loving the High Tea swatch, it’s such a pretty neutral shade!

  25. OOOHHH I really like the Night Flight nail polish. I don’t go crazy for make up or accessories in general but I like to get nail polishes in those dark tons