ShopBop Sale!

Here I am announcing another awesome ShopBop Sale just in time for the holidays! Here are the deets for both ShopBop and East Dane: TIMES: Begin: Tuesday 11/20/18, 7:18am Eastern Time Zone (New York) End: Sunday 11/25/18, 11:59pm Pacific Time Zone (Los Angeles) Use code MORE18 and buy more save more! 15% off orders of $200+ […]

ybf Beauty Girlfriend Palette a Perfect Gift for Your Girlfriends!

It’s been a minute since we’ve featured ybf (your best friend) Beauty here on Prime Beauty. Here’s a little refresher course–ybf beauty was founded by Stacey Schieffelin, a former Ford model, renowned beauty expert, and highly successful entrepreneur. As founder and CEO of ybf beauty and Models Prefer, she has engineered an 18-year record of success as the #1 global color cosmetic […]

My Favorite Things Party!

Last weekend I attended a ‘My Favorite Things’ party hosted by one of the girls at the salon. This was my first time attending but apparently, this is a yearly tradition that has been going on for at least 5 years. There were about 15 of us there. We each brought an appetizer and wow, was […]

Jane Iredale Happy Together Holiday 2018 Collection!

Clean beauty brand Jane Iredale has launched a party-ready collection for the holidays with a mix of brilliant color, playful shimmer and dazzling shine alongside a philanthropic component as well! The brand is an over-40 favorite here at Prime Beauty headquarters; the formulas are ‘mature-friendly’, clean and cruelty-free. The products are effective, high performance and Jane provides targeted solutions […]

New! Luxe by Mr. Bubble!

After more than 50 years as America’s favorite bath-time buddy, Mr. Bubble continues to be one of the top-selling bubble baths in the United States. Mr. Bubble was born in 1961 when Harold Schafer and the Gold Seal Company found a way to make bubble bath affordable, moving it from department stores to drug stores. […]

BECCA x Chrissy Tiegen Cravings Collection

BECCA’s Glow Queen, Chrissy Teigen is back in the kitchen! And she was whisked away with all NEW smells, shades and formulas in the #BECCAxChrissy Cravings Collection! She’s whipped up two limited edition kits fresh from the oven! And….who can resist makeup that smells like cinnamon buns and vanilla? Not me! The Glow Kitchen Kit $44 […]

Anastasia Beverly Hills Sultry Eyeshadow Palette Holiday 2018

The newest Anastasia Beverly Hills Eyeshadow Palette is Sultry $45. It is part of the Holiday Collection and as such is housed in a super glam burgundy glitter cardboard palette with gold glitter writing. Included with the 14 matte and metallic shades is a mirror and a double-ended brush. The cardboard palette is über luxe and glamorous, I […]

New! EM Cosmetics Holiday Collection

  The holiday beauty release season is in full launch mode. It seems like every day a new palette or kit pops up on Instagram or in stores. Some releases are inspired, while others feel gimmicky. To me, one of the most noteworthy holiday collections comes from EM Cosmetics. As you may or not be […]