IT Cosmetics Color Infused Skincare Comes to Sephora!


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Big news IT Cosmetics lovers, the brand you know and love is now at Sephora! And it doesn’t stop there, the brand is dropping some seriously awesome, NEW Bye Bye Skincare products exclusive to Sephora! By now you know of my love affair with IT Cosmetics. I often call the brand the best friend of over 40 women because of it’s game changing products and the super results they provide.

NEW! Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm ($38) removes every inch of makeup without a drop of water. I tested it by cleansing with the balm and then using a micellar water after and my cotton round was clean–for realz, perfectly clean! It leaves my skin feeling superbly soft and hydrated. PLUS you can use it for eye makeup too so there is no need for a separate eye makeup remover. Apply to dry skin, leave on for 60 seconds and rinse. Bonus: it smells like freshly peeled oranges! This is definitely a Prime Beauty All Star and ideal for over 40 beauties!


NEW! Bye Bye Under Eye Illumination Full Coverage Anti-Aging Waterproof Concealer ($24). IT’s best selling bye bye under eye concealer gets a makeover with the addition of drops of light technology to instantly brighten the eye area. It smooths lines and brightens while reducing the appearance of dark circles and puffiness. Infused with anti aging hydrolyzed collagen, peptides, vitamins, hyaluronic acid, and antioxidants, it provides the ultimate hydration without cracking or settling into lines. Available in 4 shades: light, medium, tan and deep. I suggest testing the shades in store before purchasing, I use the medium shade because of the bags under my eyes. Remember,  light brings forward so if you have bags under your eyes like me, you don’t want to draw attention to them!



NEW! Bye Bye Under Eye Eye Cream ($48) STOP. This is HUGE beauties. My quest for the perfect eye cream may have come to a end. I may have found my Holy Grail! I’ve only been using this for about a week but it feels AH-mazing! The blue tint visibly lightens the darkest of eye circles, while hydrolyzed collagen, essential oils, and caffeine nourish and firm the delicate eye area. Plus, hyaluronic acid and cucumber hydrate and cool the skin while working to attract and maintain moisture for enhanced suppleness and restored radiance. Together, these ingredients deliver powerful results, which show up instantly and over time. Before now, I haven’t been able to find an eye cream that addresses all my concerns: dark circles, wrinkles and under eye bags. I adore how this cream absorbs COMPLETELY without any greasy residue and deeply hydrates ALL DAY. Eureka–I found my Holy Grail eye cream!! Perfect for over 40 eyes!


NEW! Bye Bye Pores Primer ($38) is an oil-free skin perfecting serum primer. As with all IT Cosmetics products, the Bye Bye Pores Primer does double-duty by incorporating skincare ingredients into this primer. Anti-aging Moroccan lava clay, colloidal clay, purifying charcoal, papaya fruit extract, hyaluronic acid, peptides and collagen all work together to blur fine lines and pores while moisturizing and creating a smooth canvas for makeup.

NEW! Anti-Aging Armour ($38) is a very unusual product I was intimated by at first glance. I admit, I didn’t understand it. Was it a primer? sunscreen? treatment? The answer? YES! This revolutionary product has a SPF of 50+ UVA/UVB Broad Spectrum Physical Sunscreen plus anti-aging peptides, niacin, hydrolyzed collagen, hyaluronic acid and antioxidants. Basically, this tinted fluid optically blurs away discolorations and imperfections. It glides on skin beautifully and with makeup over top, it gives the appearance of a flawless complexion. Shake well, it has a very thin watery consistency. Loving this for evening my skin tone and covering my brown spots! Another Prime Beauty All Star that’s fabulous for over 40 beauties!


NEW! Bye Bye Lines Serum ($58) is an advanced anti-aging wrinkle-smoothing miracle concentrate. I love serums for my aging skin and this one is chock full of good-for-you ingredients like: proprietary Drops of Light Optical Blurring Technology™ peptides, caviar extract, hydrolyzed collagen and algae. This lightweight wonder serum visibly erases the appearance of fine lines and wrinkles while improving the look of tone, texture, firmness, suppleness, and elasticity. It also gives skin a look of youthful vitality and radiance. Who could ask for more?  Use it morning and night for super hydration. This too has that same fresh orange scent of Bye Bye Makeup. I’m on board with anything that can help with my annoying lines and wrinkles.

NEW! Heavenly Skin CC+ Skin Perfecting Brush ($48) is a groundbreaking anti-aging, SKINCARE INFUSED brush! What the what?? IT Cosmetics are known for their fabulous, high performing brushes but this is pure genius! The fibers are infused with anti-aging collagen, silk, peptides, niacin, and antioxidants. The custom cut brush head optically blurs and perfects skin, erasing the appearance of lines, pores and imperfections instantly. All this makes this brush perfect for skincare powders and foundations. Another winner!



Overall: I am thrilled with the new skincare from IT Cosmetics! This is game changing skincare every over 40 beauty needs to check out. #ITsAtSephora so get there soon!

From our partners


  1. My girlfriend was just speaking about wanting to try some new makeup products for her face. I’m going to share this with her. I am sure she will appreciate it.

  2. I’m soooo happy about IT finally coming to Sephora!!

  3. I am so glad that IT is now at Sephora. I hope that they soon carry the full line.

  4. BeautyJudy says

    I love IT so much, I’m so happy they are at Sephora now!

  5. So glad to see them carried at Sephora

  6. I havent used IT before although I have heard of it! Sounds like a great brand!

  7. I am overwhelmed with the quality of these products. I’m in love with the serum and eye cream. The Armour is darker than my skin so I’ve not used it too often.

  8. Oh these are so neat. I’m definitely liking the fashion/function combo when it comes to skincare.

  9. I don’t use these but it’s good to know that they work great! I’d love to try that under eye cream, I think I need to start getting into products like this.

  10. Allison @neversaydiebeauty says

    I want the Anti-Aging Armour! I’d love the cleansing balm too but wish it were in a tube instead of a jar

    • Armour is great–I feel like my skin is flawless when I wear it–I do wear foundation over it. Most cleansing balms are in a jar–I don’t think you could squeeze it out of a tube!

  11. I love It Cosmetics! I got this beauty filled box also, it’s awesome! Love your reviews!

  12. Very excited for their partnership with Sephora and what that will mean for the brand!

  13. FabZilla_Kath says

    I’m excited to try the cc cream

  14. This is one of my fave brands. That box looks amazing! I already love their Bye Bye makeup remover, and I’m intrigued by the armor product!

  15. Karlyn Flores says

    I love a good cosmetics, I am excited for this.

  16. Ooooh just look at that set, lovely. The balm sounds nice.

  17. Becca Wilson says

    I am loving this whole set. I definitely need to check it out and give it a try.

  18. I absolutely adore the Bye Bye liquid concealer, it’s been one of my go-to products for years!

  19. I’m so freaking excited about this launch!

  20. I totally need some eye cream and your review makes this sound amazing. 48 bucks tho!!! Idk!

  21. Nicole Cochingco Escat says

    Wow, I am so excited for these products. I love trying new products.

  22. I want to try that under eye cream. Sounds very nice product, this is perfect for every day use.

  23. Kelly Reci says

    Oh, lovely products. I can’t wait to try these, especially the under eye eye cream.

  24. Honestly, hearing about the IT Cosmetics for the first time, but the products sounds amazing for sure. I would love to try that under eye cream and that Anti-Aging Waterproof Concealer as well.

  25. mail4rosey says

    I haven’t been to Sephora in a good long time. I’m overdue for some good skincare cosmetics too.

  26. Lisa Marie Heath says

    I’m in love with all these new products!