Lancome Genifique Day!


Lancôme Celebrates Wellness on October 19th to

Support St. Jude Children’s Research Hospital®

Génifique Day invites customers nationwide to ‘feel their best’ and take action: $7 of every purchase benefits research and treatment of childhood diseases. I’ve used this serum and what constantly amazes me is how it almost INSTANTLY improves the skin. I urge you to go to a Lancôme counter and get a 7-day sample, you won’t believe the difference in such a short time!!

Lancôme, the world’s largest luxury beauty brand, invites customers to celebrate wellness by supporting Génifique Day, national event to benefit St. Jude Children’s Research Hospital.  On October 19, 2012, and at select Lancôme counters during the month of October, Lancôme will donate $7 from the in-store or online sale of every bottle of select Génifique products to St. Jude, one of the world’s premier centers for the research and treatment of pediatric cancer and other deadly childhood diseases. This program marks Lancôme’s third year of support for St. Jude.

 Lancôme’s commitment to wellness includes offering products like Génifique that help customers feel their best.   Génifique is an award-winning serum that provides visibly improved tone, texture and luminosity within just seven days. The Génifique products whose sales will benefit St. Jude include Génifique Youth Activating ConcentrateGénifique Eye Light-Pearl and select gift sets featuring both.

St. Jude patient makeover

“Our three-year partnership stands as a testament to Lancôme’s commitment to supporting St. Jude Children’s Research Hospital, an organization that shares many of our core values,” says Serge Jureidini, president of Lancôme USA.  “On Génifique Day, we invite everyone to help raise the funds needed to continue St. Jude’s life-saving research.”

Lancôme is making it easy for people to spread awareness of Génifique Day online through a special Facebook app that lets individuals create and share virtual photo booth photo strips, declaring the occasion when they feel their best. The app can be accessed via Lancôme’s Facebook page.

“Partnerships with organizations like Lancôme allow us to continue saving the lives of countless children around the world,” said Richard Shadyac Jr., CEO of ALSAC/St. Jude Children’s Research Hospital. “St. Jude was built on the belief that every child deserves to live a full and healthy life. The funds raised by Génifique Day and related activities throughout October help us to continue our pioneering research and treatment and ensure that no family ever pays St. Jude for anything.”

St. Jude Patient

 Génifique Day: Celebrating the Beauty of Scientific Research

The suggested retail prices for Génifique are $60 for 0.67 ounce; $80 for 1 ounce; $100 for 1.7 ounces; $130 for 2.5 ounces. The suggested retail price for Génifique Eye Light-Pearl is $68 for 0.67 ounce. Those new to Génifique are welcome to stop by the counter during the month of October for a deluxe seven-day sample of the product. On Génifique Day, October 19th, a $7 donation will be made to St. Jude Children’s Research Hospital for every concentrate sold at a Lancôme counter in the United States or at lancome-usa.com.

Join the conversation at www.facebook.com/lancome and on Twitter @lancomeparis #GénifiqueDay

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