Avon Mattitude Liquid Lipstick!

Avon Mattitude Liquid Lipsticks are color dense and non-drying!

City Lips Plumping Lip Gloss!

City Lips give both immediate and long-term plumping for lips in glossy and matte formulas.

Jane Iredale Happy Together Holiday 2018 Collection!

Clean beauty brand Jane Iredale has launched a party-ready collection for the holidays with a mix of brilliant color, playful shimmer and dazzling shine alongside a philanthropic component as well! The brand is an over-40 favorite here at Prime Beauty headquarters; the formulas are ‘mature-friendly’, clean and cruelty-free. The products are effective, high performance and Jane provides targeted solutions […]

Mally’s Mattes Eyeshadow Palette

Y’all know by now I’m kind of definitely an eyeshadow enthusiast hoarder and I especially love eyeshadow palettes. In the world of eyeshadows, there are the stars, (shimmers) and the supporting cast, the (mattes). Though the shimmers get all the love and attention, they couldn’t shine without the mattes in the background forming the base and […]

Beauty Junkees Peach Collection!

  Beauty Junkees is becoming a regular here on Prime Beauty. Recently, I shared my love of their Contour Kit and Cindy shared her love for their Eyeshadow Quads. Today, I’m reviewing their Beauty Junkees Peach Collection. This collection includes the Peach Petal Blush and Highlight Duo, $14.97, and Peach-Colored Shadows, $6 each. Beauty Junkees […]

Introducing Highlight Cosmetics Liquid Lipsticks!

  Highlight Cosmetics is a new-to-me brand whose philosophy is “take care of your inside while the outside is highlighted” To that end, they have created a dual purpose liquid lipstick which not only beautifies the exterior but also the interior with their good-for-you ingredients. Highlight Cosmetics matte liquid lipsticks ($25) have a natural infusion of […]

Review: It Cosmetics Naturally Pretty Celebration Matte Luxe Palette

     “Every season celebrates the natural beauty around us all…including you! Celebrate your most beautiful you everyday!” by Blythe  Though the holidays are months away, many brands are beginning to show sneak peaks of their holiday offerings on social media. I’ve already put a few things on my wish list. One brand’s holiday collection […]

Review: Rob Scheppy for ‘tini beauty Eye Shadow Palette

 “For makeup artist Rob Scheppy, beguiling beauty starts with basics – it’s what you do with them that counts. Stocked with go-to neutrals in matte and shimmer pairings, his exclusive ‘Tini Beauty eye color palette lets you be the artist. Wear these silky, blendable, crease-resistant powders alone or layered, wet or dry, to create looks […]