NARS Hollywoodland Soft Touch Shadow Pencil

The second product I purchased from the NARS Spring 2011 collection is the Hollywoodland Soft Touch Shadow Pencil ($24). The neon green Celebrate soft touch pencil will not be touching these eye lids and honestly, I can’t see how it would suit most people, but that’s just me–whatevah. On the other hand, NARS had me at Hollywood…and soft touch… and gold. I love me a creamy eye shadow and if it’s a shimmery champagne gold I love it more and if it’s packaged in an easy to use mess-free pencil, well I am officially over the moon!

NARS Soft Touch eye shadow pencils are touted as soft, creamy and long lasting. No doubt Hollywoodland IS soft and creamy–some have had trouble with creasing but I didn’t experience that–I got a good 6-8 hours wear.  I’m probably too old for creasing–besides my lids are naturally creasy  🙁  Blending is a snap and these pencils are multi-tasking marvels and can be used as shadow, highlighter or liner. They also make an idyllic eye base for powder shadows or to increase pigmentation.  UPDATE: after wearing several more times, I am getting noticable creasing and only 3-4 hours wear.

Hollywoodland is nothing short of gorgeous. A champagne gold that leans neither warm or cool it reminds me of the opulent gilded mirrors and statues prevalent in the  European Baroque style. It can be blended to highlight the brow bone, or run a few swipes on the lid for a quick effortless look. I am going to try it as a liner applied very close to the upper lash line in a thick line to being some lustrousness to my eyes. I’ve seen Mally Roncal do this with a similar shade of her eye shadow sticks. NARS Soft Touch Shadow Pencils are available in 6 shades and retail for $24.

Hollywoodland with flash

Hollywoodland without flash

My lame attempt at being cute by spelling out gold=fail

Prime Beauty Grade C  If you don’t have a problem with creasing, like convenient packaging, prefer multi-tasking products and need easy to apply quick looks, NARS Soft Touch Shadow Pencils are for you. If cream shadows tend to crease on you, skip it.  UPDATE: After wearing Hollywoodland more & more, I have noticed creasing that I don’t experience with other shadows. I do NOT have oily eye lids so I am changing my grade to C. It is a beautiful shade but I think NARS failed on the formula. I find it difficult to recommend Hollywoodland now.

NOTE: there are longer lasting cream shadows on the market; Benefit Creaseless Cream Shadows, Bare Escentuals Buxom Stay There Cream Shadows, Bobbi Brown Long Wear Cream Shadows to name a few.

Whadda think beauties? Yay or nay?

From our partners


  1. I had no creasing with Rehab but the color was very intense and I couldn’t use it with anything else. I’ve got Sin on order so it will be interesting to see if the lighter color creases. Rehab lasted on me the entire day and night each time I wore it.

  2. Just got my first Benefit Creaseless Cream Shadow & I can vouch for the no creasing part…it’s lovely and they have great color choices!

  3. This is an okay’s good as a base or to blend with other shadows. I blended mine with a purple that came in their Spring set for Sehpora (along with this eyeshadow pencil) and it looked surprisingly beautiful. It does crease, but I find that checking a mirror and lightly blending and spreading the shadow out with your finger helps keep it looking beautiful, but it’s not really worth the hassle. I’m going to try the Urban Decay 24/7 eyeshadow pencil in Sin instead. I have it in Rehab and it is such an awesome formula and doesn’t move at all. 🙂

    • Great minds think alike Nancy! I did the same thing–replaced NARS Hollywoodland with UD Sin!