New! Joico Blonde Life Hair Care Collection!

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Blondes may have more fun but it’s work keeping that blonde color bright and shiny! Joico is helping us “bleach blondes” with four new hair care products made especially for us! If you’re a blondie like me, you know how hard it can be to keep your locks from turning brassy, fading or worse yet, getting brittle and breaking off. Blonde Life from Joico is a line of care and lightening products created specifically for hair that’s been bleached, double processed, or lifted to new heights. This line provides gorgeous, shiny, healthy intentionally blonde hair. Joico invites you to LIVE THE BLONDE LIFE with its new line just for “blondes-by-choice!”

The line consists of Brightening Shampoo, Conditioner, Masque, and Powder Lightener, all created with cutting-edge Arginine and an exotic blend Monoi and Tamanu oils to banish the challenges of brassiness, off-tones, fading, and damage that blondes face on a daily basis. No one said being blonde was easy, but we’re worth it!

Joico Blonde Life Brightening Shampoo ($17) restores hair’s optimal pH level, banishes brass, and provides a creamy luscious lather that other sulfate-free shampoos simply can NOT do. The first time I used this shampoo I poured out about a quarter sized dollop and I had lather for days! Trust me, a dime-sized is enough. The formula features an exotic blend of Polynesian, Tahitian Tamanu and Manoi oils that hydrate, fight frizz, and bump up the shine. Plus, strand-strengthening amino acid Arginine to prevent breakage. As if that’s not enough, the scent is intoxicating! Notes of Jasmin and vanilla are complemented by the freshness of nectarine, green melon and lemon, with base notes including sugared musk, vanilla and cashmere musk. Hello, Joico can you bottle this in a fragrance puh-leeze?

Joico Blonde Life Conditioner ($18) has a nourishing formula that combines the lightness of a lotion and the power of a serum to provide instant hydration and incredible champagne shine. Each highlighted strand is polished giving you incredible shine and super detangling power. My fine hair gets tangled very easily and after rinsing this conditioner out, my comb glides through my hair like a hot knife through butter. The Bio-Advanced Peptide Complex actually targets and reconstructs damaged strands. It nourishes without weighing my hair down like most conditioners.

Joico Blonde Life Brightening Masque ($20) this treatment mask neutralizes chlorine and removes those nasty trace minerals known to turn a gorgeous head of blonde hair into a dull, yellow mess. Apply several pumps one or more times per week as needed to damp, freshly cleansed hair. Leave on for 3-5 minutes and rinse. It’s not heavy or greasy and has the same heady scent as the other products.

The fourth product, which I didn’ try, but want to is Joico Blonde Life Lightening Powder ($20) enhances golden strands with an ultra-high-lift formula that safely kicks you up to 9+ levels faster than any previous Joico lightener. I believe this is for professional use only.

The trio is designed to both illuminate and hydrate and they do a great job of it! The result is gleaming, shiny on-tone blonde hair. Trust me blondies, with Blonde Life, you really will have more fun. I am! #LIVETHEBLONDELIFE

No matter what your hair color, you’ll want to read my review of Joico K-PAK Color Therapy Luster Lock for damaged hair too!

P.S,- Ulta has these on sale 2 for $20 for their 21 days of beauty sale!

If you’re a blonde, what do you do to keep your color from turning brassy? Inquiring minds want to know!


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  1. Allison @neversaydiebeauty says

    Your hair looks fabulous, Cindy! So thick, full and straight! Altho this is not for me with my red hair, I am an absolute Joico convert. I adore their deep conditioner.

    • I am too Allison! Everything they make is fabulous. Maybe they’ll make a redhead version! I don’t know why more brands don’t consider redheads.

  2. Your hair looks great. This shampoo and conditioner sounds great. I think I might check it out.

  3. Janel Berchielli says

    Your hair looks fabulous. I don’t have color treated hair but I know several who do and would be interested in this product.

  4. Love how it made your hair shine! So pretty, my hair is deep brown, so probably not for me.

  5. You have such healthy, soft-looking hair! The Lightening Powder sounds very innovative!

  6. This is the brightest I’ve seen your hair. I love how it makes your hair look. Just today I was getting my nails done and all the techs were talking about buying Joico. It’s their favorite brand.

  7. Love Joico! I need to try this!

  8. I love the colour of your hair! I have been wanting to dye my hair blonde for a year now and I think I am going to do it! Great blog post 🙂

  9. OurMiniFamily says

    My bestie has gorgeous blonde hair and I bet she’d love this collection! Sharing it with her for sure!

  10. These sound like amazing products! I’ll have to keep them in mind if I decide to lighten my hair and in the meantime I’ll make sure to mention them to any clients who are going blonde as a good option to try!

  11. This is a lively blonde color! You look radiant. I will have to look into this product.

  12. TheMummyToolbox says

    your hair is gorgeous! I definitely need to take better care of mine! Although I’m a brunette not a blonde :p

  13. Melissa Chapman says

    Your hair looks very natural and even colored. I color my hair so I am very interested in the Joico collection thanks for the tip on these.

  14. Alicia Taylor says

    Your hair is positively glowing! That stuff really worked. Do they have a brunette line, too?

  15. Stef | we heart this says

    Me and my blonde locks should check this out!

  16. Katriza Luna says

    Wow your hair looks beautiful! It really makes it shine! I’ll have to recommend this to my friends

  17. You look lovely. I have strawberry blonde (dyed) hair so wonder if that will help. xx

  18. Your hair looks absolutely amazing!!

  19. Jean Standley says

    As a fellow blonde, I can definitely relate! These products look great, and have left your hair looking fab! Blondes defintiely do have more fun 🙂

  20. Your hair is so pretty! It’s such a bright blonde, very fresh. I’ll have to try these products out

  21. Thanks for sharing this informative post. I know several people who may be interested in learning about Joico products and I’ll be sure to share it with them.

  22. Your hair looks wonderful and healthy. I we blond for the longest time and it jsut got so expensive to keep it up. I wish I had known about this, I love that its not crazy expensive.

  23. This is such a great and vibrant color. I love that your hair looks so healthy despite being dyed. That is really important to me.


  25. Gorgeous! Blonde can be so difficult to keep looking good but you’re looking wonderful!


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