NYC City Proof – the Eyeshadow that Never Sleeps

 NYC City Proof EyeShadow

Press Sample

In a New York minute, where dreams are made of, and all the other NYC clichés, I fell for NYC City Proof 24HR Waterproof Eyeshadows, $2.99. These chubby stick shadows might not have New York prices, but they do live up to the city that never sleeps staying power with their 24 hours of vibrant wear.

This is only the second product I’ve tried from NYC (New York Color). In fact, I must admit, I really wasn’t very familiar with this amazingly affordable drug store brand, until probably about a year ago. But now, I always keep my eye out for their new launches whenever I’m at CVS.

The NYC City Proof 24HR Waterproof Eyeshadows come in eleven different shades, and each chubby stick features a twist, glide and go application. According to NYC, these shadow sticks feature 10 benefits, including:

  • 24HR wear
  • Waterproof
  • Crease-proof
  • Homogeneous application
  • Gives intense color pay-off
  • Vibrant color
  • Quick & easy to use
  • Glides easily
  • Smooth application
  • Smear-proof & Tear-proof

I tried out three of the eleven shades including:

NYC 24 Hour Shadow Stick East River RomanceNYC 24 Hour Shadow Stick East River Romance Swatch

#650 East River Romance – a teal blue with blue and silver glitter

NYC 24 Hour Shadow Stick 5th Ave Gold RushNYC 24 Hour Shadow Stick 5th Ave Gold Rush Swatch

#615 5th Ave Gold Rush – a shimmery gold

NYC 24 Hour Shadow Stick Central Park TulipsNYC 24 Hour Shadow Stick Central Park Tulips Swatch

#640 Central Park Tulips – a deep purple

 So did I find all 10 shadow benefits to be true?

 For the most part, absolutely, with only a few minor exceptions. All three shadows had great staying power. I don’t know if it’s 24 hour staying power, as I’ve never worn shadow for that long, but I wouldn’t be surprised if they did last all day and all night. I also found them to be waterproof, crease-proof, smear-proof, and tear-proof, with or without primer.

Application was pretty easy. The chubby stick really does help, and I liked that I could use the products as a shadow or a liner. This is a definite added benefit. However, I will say that while the stick makes application quick and easy, not all of the sticks glided so smoothly. It wasn’t to the point of being painful, but at times I felt I had to press a little bit harder than I would have liked. East River Romance was by far the creamiest and glided the easiest, with 5th Ave Gold Rush requiring a bit more pressure to apply. All three colors are vibrant, especially Central Park Tulips and East River Romance. I loved the way they made my eyes pop and appear larger. The only shade that I didn’t find as vibrant, as least on my skin tone, was 5th Ave Gold Rush. It is still a gorgeous gold, but on me it is subtler. I think on someone with a deeper or darker skin tone, 5th Ave Gold Rush would look more vibrant and intense.

Bottom Line: At $2.99, NYC City Proof 24HR Waterproof Eyeshadows are a steal, especially with eleven colors to choose from. They have great staying power and amazing color pay off. Plus, the chubby stick packaging is great for on-the-go application.

Have you tried anything from NYC City?

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  1. I love the Gold Rush! I’m so wanting this colour in my life…………off to buy some NOW!

  2. Allison @neversaydiebeauty says

    I like some of the NYC products, and I am ticked off at CVS for dropping the line. Walmart doesn’t carry it either. So it’s too hard to come by and not worth it to buy online with the shipping costs. Those crayons look great

    • I will have to check my CVS. I know they had a display of their items before. Granted the one I go to keeps moving things around, but I hope they didn’t drop it too. 🙁

  3. I don’t wear makeup, but I love those shades 🙂

  4. I wish they had more natural/neutral colors for that everyday “no make-up” look. But these are nice, I love the idea of an eyeshadow pencil, I think it’s convenient.

  5. Ooh, I love the shades. I don’t wear eyeshadow often, but when I do I’d love to ease of using a stick like these. I like that the gold is subtle and is a color I would like to try. Thanks for sharing!

  6. It would be great to use an eyeshadow that lasts as long as I do each day. I think those shades would be a hit with my daughters as well as myself.

  7. I haven’t seen these! They are so neat! I’ always trying to find long lasting make-up that doesn’t fade. I’ll give this a try.

  8. The teal is pretty!

  9. BeautyJudy says

    I love the gold pencil!!

  10. Cynthia @craftoflaughter says

    I love those! I need the purple one!

  11. Those look nice. I like the teal and purple.

  12. I really like all of them. One my things that never forget when we have a hangout to looks fabulous! LOL!

  13. Clo Nevaeh says

    I really like NYC. They have some pretty great stuff. I love the purple one!

  14. Erin Kennedy says

    I love that it is in pencil form. Easy to apply. The colors are pretty cool too!

  15. Debra Hawkins says

    I want to try these! Love that blue!

  16. Katherine Gilbert says

    This sounds like a great product. I may have to pick some up. I am always on the look out for great make up.

  17. I love the low price! And the colors are fantastic!

  18. FabZilla_Kath says

    That blue is stunning!!!

  19. Can’t remember the last time I bought eyeshadows. Really need to stock up. Loving the colours.

  20. TheL's Mum says

    I love eyeshadows and these colours are really nice. It looks like an easy to apply product.

  21. amotherworld says

    I love the chubby sticks to throw in my purse for times when I forget to put makeup on and realize it in the car! Would love some more subtle colours though.

  22. Saving Common Cents says

    I haven’t used the chubby sticks yet, but I love the idea. It looks like it would be much easier to apply!

  23. I love the idea of shadow sticks – they are so convenient for travelling and you don’t have to worry about breakage.

  24. The teal and gold are pretty. The purple is also pretty; however, it looks a bit streaky. Great review.

  25. Kiersten Millican says

    I love these colors! They are gorgeous and would look amazing over a primer!

  26. I have a few of these in neutral shades that I like to use as bases!

  27. These colors look so fun! I need to start being more adventurous with my shades!

  28. Melissa Latimer says

    I love using color on my lids! Especially purple 🙂

  29. I haven’t heard of this brand before. I have always been pretty bland in my eyeshadow color choices (browns, neutrals and blacks), but these colors look so fun!

  30. These eye shadows sound awesome. They’d be perfect for traveling or times when you don’t know if/when you can reapply.

  31. This is the first time I heard about this brand. I love the shades of the eye shadows.

  32. Wow – these sound great. I do have some faves from NYC and I’m impressed by these.

  33. These are really great colors! I love wearing eye shadow, but I rarely do it. I think I would if I had pencils like these.

  34. Stephanie Pass says

    I love these colors. My eye shadow always disappears. I think I need to try these.

  35. Love the colors! I need to update and grab some of those!

  36. The gold is my fave! For that price and the good staying power… totally worth it!

  37. Love the shimmer in those colors. Great price and color choices. I’ll have to check these out!

  38. Wow I will recommend this to my girlfriend I’m sure she will like this

  39. I haven’t heard of NYC makeup. But it looks like a brand to check out.

  40. I love the NYC line of cosmetics – I am constantly buying their lip glosses. I love the fatty tips of these eye shadows. They look very easy to use.

  41. I tried NYC lipsticks, and they are really nice for the price.

  42. I’ve never tried these but they look so nice! The purple one looks awesome!

  43. mail4rosey says

    I haven’t had purple in a good long while. I’d like to try that one.

  44. Lisa Marie Heath says

    I liked these, but they didn’t stay on my oily lids very long :/

  45. That purple shade is calling my name!

  46. These are lovely!

  47. NYC is such a solid drugstore brand

  48. I love that color pay off on the blue! What a great pigment.

  49. I haven’t seen these yet, but always love finding makeup that lasts! I do like a lot of NYC items!

  50. I love the teal blue and purple! Such a great deal

  51. Shantha Wetterhan says

    I use NYC primer and love it! I am so happy that they are expanding their line of makeup.