Pacifica The Power of Love Eyeshadow Palette + Giveaway!

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Pacifica is one of those drugstore gems that really makes an impression. Every time I go to Target I make sure to check the beauty aisle for something new from the brand. From the quality, to the packaging to the philosophy, the brand looks and performs more like high end brands. The focus is natural beauty and all their products are made with vegan ingredients and are cruelty free. Their packaging is recyclable and made with soy ink. Who doesn’t love that? Boom! Extra beauty points.

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The Power of Love ($19.99) is a Target exclusive consisting of 10 eye shadows; some shimmer, some matte. The packaging is a thin recyclable cardboard rectangle with a cute rainbow design. It looks very 60’s inspired to me, I was kind of waiting for Austin Powers to pop in and tell me to “behave!” 2015-05-02 01.07.17 (480x320)   2015-05-02 01.21.46 (480x213)

Neutral lovers (including me) will love this palette because it has our sought-after creams, taupes and browns but also some nice accent colors like sage green, navy and turquoise to keep it from being a snooze fest.  The are shadows are infused with coconut water for a creamy texture and easy blending. These shades are softer and sheer, perfect for creating a soft, natural or boho look with sheer washes of color. If you prefer you bright, bold colors you may want to pass.

2015-05-02 01.09.59 (480x320) Shades include:

  • Mysterious
  • Bare
  • Falling Star
  • Spirited
  • Devoted
  • Shine On
  • Treasure
  • Crush
  • Soul 
  • Luna

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Bottom Line: for a soft summer boho look, run to your nearest Target and pick up Pacifica’s The Power of Love Eyeshadow palette!

Pacifica Coco Pure Makeup Removing Wipes ($7.99) are infused with coconut milk to gently cleanse and wipe away makeup. I adore the coconut smell and the fresh, invigorating feeling I get from these.  They don’t dry out my skin like most other makeup wipes thanks to the jojoba oil and aloe vera. Beware, these are not strong enough to remove my eye makeup so that is an extra step. I don’t really mind as I prefer to remove my eye makeup with and oil based product anyway. These are biodegradable, sulfate free and 100% vegan. Another plus is that there are 30 wipes in the pouch, not the 20 or 25 like some wipes have–this pack will get you through the entire month.

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Pacifica was kind enough to sponsor a giveway for the exclusive Power of Love Eyeshadow Palette. One lucky Prime Beauty reader will win it. To enter, leave a blog comment telling me what your favorite Pacifica scent is. To gain additional entries, follow the tasks on the Rafflecopter widget.

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a Rafflecopter giveaway

From our partners


  1. I need to try those makeup removing wipes!

  2. Lisa Brown says

    I like Island Vanilla

  3. Such gorgeous packaging on both of these. And I love the warm & cool-toned versatility of the palette!

  4. Rosie Areola (Heather) says

    Spanish Amber.

  5. Favorite Pacifica scent would have to be Malibu Lemon Blossom.

  6. Island Vanilla scent is my favorite.

  7. Loving the top row of swatches!

  8. I love the Malibu Lemon Blossom! I would love to win this giveaway!

  9. Alison Tolar says

    I like their Tahitian Gardenia scent.

  10. I like that the top row is more of a neutral everyday color range while the bottom row has some more bright pops of color!

  11. Their packaging is so pretty and that palette looks right up my alley. Thank you for hosting this giveaway!

  12. I’m so excited to try this palette out myself! The turquoise color looks so stunning!

  13. Colleen Boudreau says

    Island Vanilla.

  14. My fave scent is blood orange

  15. I think Pacifica did a great job on this particular palette.

  16. I think I would love Island Vanilla.

  17. That is such a pretty palette!

  18. I need that palette in my life!

  19. I really love the Island Vanilla scent.

  20. I really love Hawaiian Ruby Guava. It’s perfectly sweet and fruity!

  21. That packaging is just so cute!

  22. That’s an adorable palette.

    You know I’m going to get those wipes, don’t you? 😉

  23. I’m surprised with how much pigmentation the shadows have!

  24. I love the Pacifica palettes!

  25. I love Vanilla scent!
    Julia // Little Miss Haute Couture

  26. My favorite Pacifica scent is Island Vanilla.

  27. Mariaelena says

    I haven’t tried any of their scents but I’ve always wanted to try this brand!

  28. I keep a Pacifica Gardenia rollerball in my purse, and I love that scent! That palette is so cute!

  29. I have this palette. I love it

  30. Christy Peeples DuBois says

    The two Pacifica scents that come to mind when you asked about our favorite is a Indian coconut, that isn’t the official name I’m sure, and the Malabu Lemon. I have enjoyed everything from Pacifica I have tried to date.

  31. Kelly Tupick says

    My favorite scent is the ISLAND VANILLA.

  32. This is such a pretty palette. Pacifica is really stepping up their game! I love so many of the Pacifica perfumes. My favorites are probably the Island Vanilla and the coconut.

  33. Melissa Austin says

    island vanilla

  34. Kristin G says

    I love french lilac! The palette is gorgeous, I just love the colors!

  35. I love those shades! I don’t have a fave Pacifica scent because I can’t remember trying any! I need to!

  36. Kim Henrichs says

    My new fave Pacifica scent is Hawaiian Ruby Guava!

  37. latanya t says

    tahitian gardenia

  38. malibu lemon blossom for me, too
    thanks for this opp –my passion is eyeshadow….

  39. That palette is definitely a fav for a boho chic look – I think great for every day use too 🙂 My fav scent from Pacifica is the Island Vanilla 🙂

  40. Kelley Moore says

    Island Vanilla

  41. Josie Ramos says

    I have been wanting to try this line for the longest! Thanks for the review.

  42. christine burd says

    I think that I am an Island Vanilla kind of gal …

  43. Nice designs

  44. Pretty shades!

  45. Alexia H. says

    I like Island Vanilla the most.

  46. vanilla seems awesome

  47. corinne watson says

    my favorite scent is Island Vanilla!

  48. Michelle Castagne says

    I like Island Vanilla.

  49. I love Pacifica too! This is such a pretty palette!

  50. I love their Brazilian Mango Grapefruit scent. And this looks like such a beautiful palette!

  51. Island vanilla is such a beautiful smell 🙂

  52. Abby Barge says

    Spanish Amber! I love this giveaway!

  53. the lemon blossom is my favorite

  54. Natalie Brown says

    I’ve never tried any of their scents. Although, I’m an eye palette collector (hoarder – lol) & this one looks so nice! I love all the bright fun Summer shades. Thank-you for this awesome chance. 🙂

  55. Coconut for me!! Love it!

  56. Bianca Rogoveanu says

    Indian coconut nectar!

  57. Ron Miller says

    as a guy, can’t really say any Pacifica scent is a favorite; just tryin’ to win the wife a stocking stuffer!

  58. i’ve only ever tried blood orange but I’ve loved it!

  59. Mehr Alam says

    great eyeshadow palette! Wearable colors, they look pretty too 🙂

  60. I have never had the pleasure of trying any of their scents but the Island Vanilla sounds great for this time of year.

  61. Angela L. says

    I can’t seem to get enough of the Malibu Lemon Blossom, even to the point of hoarding a major back-up stash of the products’ extras…… I also loved it so much that I’ve managed to get my Mother hooked on it from the deluxe goody basket that I made up for her during last year’s Mother’s Day. I love the smell of lemons anyways but the items by Paciifica smell devine!!!!!

    • I am so with you Angela! I always have the hand cream on hand and I also love the home products in Malibu Blossom.

  62. I love the sentiment on the side of the box. Really thoughtful!

  63. Yazmin Gonzalez says

    So far my favorite scent is French Lilac, but I want to try more! 🙂

  64. Spanish Amber is my fave

  65. Stephanie harris says

    I love the Coconut Indian nectar.

  66. I haven’t tried any of their scents before and would love to try it!

  67. Francine Farmer says

    I love Hawaiian Ruby Guava <3

  68. Island Vanilla! Love the pops of color in this palette to keep it from being another boring neutral set.

  69. Soph Schrader says

    Love island vanilla!

  70. I don’t know if this is open to me, but I don’t have a fav scent as I haven’t tried any lol 🙂

  71. Hmmm I don’t see the raffle thingie 🙁

  72. Gabriella says

    I love Island Vanilla with all my heart.

  73. Cristi Andreea says


  74. Cassandra says

    Tahitian Gardenia! sooo wonderful!

  75. I love all the coconut scents!

  76. I’ve never smelled any Pacifica scents but Island Vanilla sounds really nice.

  77. I like island vanilla best.

  78. Laura Royal says

    Hawaiian Ruby Guava is my fave!

  79. jane jakins says

    pretty pallette

  80. Island Vanilla is my favourite.

  81. My favorite is the Tahitian Gardenia! Mmm…

  82. Malibu Lemon Blossom is my favorite scent.


  1. […] two reviews and two other giveaways for the palette (because I’m so nice of course). First is PRIME BEAUTY whose giveaway for the palette ends on 5/24. There’s also a giveaway from COLOR ME SO CRAZY […]

  2. […] Prime Beauty has an exclusive eyeshadow to share with you from Pacifica! Enter to win the Power of Love Eyeshadow Palette! […]

  3. […] Prime Beauty has an exclusive eyeshadow to share with you from Pacifica! Enter to win the Power of Love Eyeshadow Palette! […]

  4. […] Prime Beauty has an exclusive eyeshadow to share with you from Pacifica! Enter to win the Power of Love Eyeshadow Palette! […]