Review: Phytojoba Intense Hydrating Mask

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by Staff Writer Patty

In Haute Provence, the lush countryside of Southern France, the most alluring plants grow.  Local farmers, eager to pass along the robust harvest to those who can harness its magic, cultivate ingredients such as lavender, sage, rosemary, and juniper.  It was nearly 50 years ago and in this fertile land that Mr. Patrick Ales, one of Paris’ legendary hair stylists, captured this magic and married his two passions: hair and plants. A true visionary, Mr. Ales paved the way for botanical hair care long before the emergence of environmental awareness and “green” hair care trends.  From 1956 to 1966, he released his first PHYTO products: Huile D’Ales, Phyto 7, Phytodefrisant, and Phytopolleine. In 1969, Mr. Ales presented PHYTO to the public along with the opening of the Patrick Ales Salon in Paris, sill open today, where his clients such as screen siren Catherine Deneuve and former first lady Jacqueline Kennedy Onassis, became the beneficiaries of his new botanical hair care line.   With fervor and passion, he developed a range of highly concentrated, plant-based solutions to reveal hair’s natural beauty.  Phyto was born.

I have long been a fan of Phyto products, with everything from shampoo and conditioner to styling products making their way into my arsenal of hair care products over the years.  The product I was sent to review is the Phytojoba Intense Hydrating Mask.  It is a deep conditioning mask for dry hair.

I had mixed results with this product and as a result, mixed feelings.  First, the bad:

My hair is about shoulder-length, styled in a growing-out bob.  I blow-dry it and flat-iron it some days, and other days I do the loose, beachy, falling out curls that are so popular these days.  It is also heavily colored.  Currently my hair is very blonde, practically a Marilyn Monroe blonde.  It also has a Brazilian Blowout to help with frizz that is about 3 months old.  My hair screams for moisture and hydration.  I applied this product onto freshly washed hair (I always have a small towel handy to blot away extra water before applying conditioner).  A dollop about the size of two grapes was needed to saturate my coarse-textured hair.  I combed it through using a wide-tooth comb.  The directions say 2-5 minutes, but my hair didn’t feel silky at the two-minute mark, so I kept it on for at least five minutes.  When I rinsed it out I was disappointed that my hair wasn’t super silky soft.  I added my styling product of choice (L’Oreal Professional Mythic Oil) and proceeded to blow-dry and curl.  It took more effort than usual to get my hair smooth and to tame the frizz.  The texture was also rougher than I like.

The good:  My hair was not weighed down!  I styled my hair that day in loose, beachy-waves and my hair felt fluffy and full.  I washed it on a Tuesday, and did a sweaty gym workout the same day.  On Wednesday I went to the gym again and sweated and still my hair looked fine.  On Thursday (yep, gym again) I also went to a pool party and was out in the blazing sun and humidity.  This would have been the day that I would normally shampoo again as my hair would start to get greasy looking, but I wanted to see how many days I could go without washing.  I finally washed it on Friday morning.  I was impressed that refreshing my style was all I had to do for 3 days without washing my hair.  As my hair’s natural oils made its way into the lengths, my hair got softer as the days went on.  I’m going camping next week and will not be able to shower or wash my hair for three days.  I plan on using this just before we go knowing my hair should hold up nicely.

I don’t think this mask is best suited for my hair, but I have given it to a friend with long, thin, fine hair with some damage.  I told her about my experience and she said this is exactly what she is looking for.  Her hair is weighed down easily with hair products but due to thinning at the scalp, she needs as much body as she can get to help camouflage the bare spots.

The ingredients found on the Phyto site are as follows:  angelica archangelica root extract. cetearyl alcohol (coconut oil derivative). water/aqua. cetyl alcohol. propylene glycol. cetrimonium chloride. dipalmitoylethyl hydroxyethylmonium methosulfate. decyl glucoside. dimethicone. simmondsia chinensis (jojoba) seed oil. citrus aurantium dulcis (orange) oil. guar hydroxypropyltrimonium chloride (guar gum derivative). ceteareth-20. limonene. linalool. fragrance/parfum. amodimethicone. tetrasodium edta. benzophenone-4. citric acid. trideceth-12. methylisothiazolinone. sodium benzoate.

This retails for $38 USD for a 6.7 oz tub.

While this wasn’t the right conditioner for me, I have high hopes for my friend and I will report back on her experience!

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  1. Nice review! It’s nice to know that it didn’t weigh your hair down! the whole Phytojoba range has always worked so well on my naturally curly hair!