New from Supergoop!

Today is the first official day of summer so it seems appropriate to talk about sunscreen and Supergoop has some amazing new products I’m dying to tell you about! Supergoop’s innovative products keep you protected against the suns rays while still letting your skin glow! Let’s start off with the revolutionary NEW Supergoop x Milly Defense […]

Bondi Sands Self-Tanners for a Safe Tan!

strong>Bondi Sands, named after the famous beach, is Australia’s number one best selling self-tanner. Bondi Sands has a huge selection of self-tanners in every form: foam, lotions, mists, dry oils and accessories. Since May is Melanoma Awareness Month, it’s the perfect time to talk about sunless tanning. If you are a regular reader of Prime Beauty, […]

Vita Liberata PHenomenal 2-3 Week Tan Mousse + Giveaway!

    Though I’m a beauty blogger with access to many, many brands, when I find a brand that really works and upholds its promises, I stick with it. Such is the case with Vita Liberata. I discovered the line last summer and every product I’ve tried (and they have a wide selection) has passed […]

Vita Liberata Body Blur Instant HD Skin Finish!

ANYTHING that says “body blur” I’m on board! If I could blur my freckles, wrinkles, cellulite and other flaws, it would truly be a miracle! But as “they” say, your flaws are what make you YOU–though I really wish I could ditch the cellulite. 🙂 We here at Prime Beauty are big fans of the […]

NKD SKN Tinted Tan Liquid Dark Spray Tan!

Just because summer is fading doesn’t your precious tan has to! Tan quickly and safely with NKD Self Tan Skin Tinted Liquid ($19.99). NKD SKN is brought to you by my all time favorite tanning gurus, Vita Liberata. NKD SKN is the newest  collection from Vita Liberata. It is the ultimate tan for girls-on-the-go who […]

BeautyFIX June Box: Summer Staples!

We all know there are eleventy-billion beauty subscription boxes out there. This one deserves a second look. It’s the Dermstore monthly subscription box called BeautyFIX and it features over $100 worth of beauty products, hand-selected by an elite team of beauty pros. Try this month’s box for only $34.95, or as low as $24.95 when you sign […]

Review: Vita Liberata Self Tanning Night Moisture Mask

  by Blythe A Earlier this year, Vita Liberata released their Self Tanning Night Moisture Mask, $45. Created by Alyson Hogg, a tanning expert, the mask uses HyH20™ Technology to provide intense hydration, overnight rejuvenation, anti-aging benefits, and an intense glow overnight. Besides the glow and other benefits, this sleep mask is also supposed to […]

Karora Tinted Self Tan Mist – The Safe Way to Tan!

Ireland brought us beer, whiskey and Bono–not bad. Now, we can add self-tanners to the list.  Karora Cosmetics hails from the Emerald Isle of Ireland and has arrived on the beauty scene to woo you with their skin-perfecting, glow-getting, multi-award winning skinwear collection. Ulta, the beauty store that steals my paychecks, now carries the full line […]