Lupita Nyong’o Named Lancome’s Newest Ambassadress!

  Maison Lancôme is delighted to announce Academy award winning actress Lupita Nyong’o as its new brand ambassadress. With her instinctive and sophisticated talent and one of a kind beauty, both delicate and exuding strength, 31-year-old Lupita Nyong’o has taken the world by storm. She received an Academy Award® in the category of “Best Supporting […]

How to Create Emma Watson’s Hairstyle

Emma Watson, star of the new pop blockbuster, Bling Ring, recently sported a chic intertwined braid updo on the red carpet for the premiere of her new movie. This sultry look is sophisticated yet youthful and has an artistic feel. It’s also great for the summer as it allows you to keep your hair out […]

Heidi Klum Surprise Perfume

Do you watch Project Runway? I am totally addicted to the show–I’m pretty sure I’ve seen every episode and I think the show is on it’s 11th season! The show combines my three loves–fashion, beauty and modeling. Did you know the last Project Runway All Stars used Laura Mercier cosmetics? In the February 7th episode of […]

Faith Hill Fragrance Sweepstakes!

After much anticipation and excitement, the new single “American Heart” by Faith Hill is now available! In celebration of her new song, Prime Beauty is offering YOU a chance to experience a piece of Faith Hill’s spirit by offering an exclusive  giveaway of ALL THREE of her fragrances! Faith Hill by Faith Hill is the original scent.  Inspired by the luminous […]

Shine Heidi Shine! Heidi Klum’s New Fragrance, Shine

This German girl loves me some Heidi Klum. I never miss an episode of Project Runway and I think she and Seal and so cute together. Coming from a German family myself I can see that she can be tough and bossy (like me) but also sweet and charming (like me) 🙂  That said, I’m […]

Gwyneth Paltrow Without Makeup?

At a book signing for her cookbook “My Father’s Daughter” in an East Hampton bookstore, Gwyneth Paltrow played it ‘cazh’ by showing up in cutoffs, flip flops and sans makeup. I think the 38-year-old glamour girl looks pretty cute. What do you think? I just wish she would use a little more sunscreen.