Suva Beauty Block Party Palette & Hydra Liners

 I’m back with part two of my Suva Beauty review. Last time I shared my thoughts on their hydrating & pigmented Moisture Matte Liquid Lipsticks. Today, we’re moving from lips to eyes with their Block Party Palette, $30, and Hydra Liners/FX, $12. Block Party Palette The Limited-Edition Block Party palette gives me major 80s vibes. […]

New! EM Cosmetics Holiday Collection

  The holiday beauty release season is in full launch mode. It seems like every day a new palette or kit pops up on Instagram or in stores. Some releases are inspired, while others feel gimmicky. To me, one of the most noteworthy holiday collections comes from EM Cosmetics. As you may or not be […]

BoxyCharm Subscription Box for September 2018!

BoxyCharm is a monthly beauty subscription box. It costs $21/month but the value is much, much higher. You will get 5-6 beauty items each month that include nail care, skin care, makeup, haircare, fragrance and more with at least 4 of those items being full-sized. The box ships to the US and Canada. Each box has […]

June BoxyCharm Subscription Box!

There was a time when I was inundated with beauty sub boxes. I had to have every new one that came along just to out of curiosity. Then I when I realized I was getting mostly sample sizes of things that ended up in the back of a drawer, I slowly canceled most of my […]

Pixi Beauty Line & Lash Love!

Pixi Beauty is a favorite here at Prime Beauty headquarters. We love the skincare, nail polish and color cosmetics. One of my particular favorites is the Pixi Beauty Endless Silky Eye Pen $12. These award-winning waterproof eyeliners are super creamy, glide on lids without tugging, and are bullet-proof. My allergies act up in spring and early summer and […]

Let’s Go To The Beach With Urban Decay!

The Urban Decay Beached Collection had me at the packaging–beautiful images of palm trees even on the lipstick tube! Then when I saw the blue and green shades in the eyeshadow palette, well…I HAD to have it. It brings back my days at the beach growing up in Southern California. The collection includes the Beached […]

Frugal Friday: Get a Golden Glow with Hard Candy!

Hard Candy is an incredibly affordable makeup brand sold exclusively at Walmart. We here at Prime Beauty are fans of the line: I love their baked blushes and Blythe loves their lip glosses. I have a few new launches for you today. We’ll start out glowing with the new Just Glow! Baked Highlighting Trios ($9). There […]

Fashion Flash Giveaway: Beauty and a Book!

I have a super fun giveaway for all you cat ladies today! The darling book Catakism: A Humorous Purr-Spective on Humankind’s Obsession with Cats by Jeff Lazarus AND a Beth Bender Beauty Cat Eye Kit! Does your cat own you? What has caused us to enthrone cats as the most popular pet on the planet? […]