Welcome to Mallywood!

The eponymous Mally Roncal, celebrity makeup artist extraordinaire, has a new collection and she’s taking us to Mallywood! This is the place where all things are fun, sassy, gorgois and of course…PINK! Says Mally: “Mallywood is inspired by the glitz and glam of Hollywood and my life as a celebrity makeup artist. The products give Mallynistas the […]

New! Laqa & Co. Lipsticks

  Laqa is a New York-based cosmetic brand that’s about more than just beauty. They offer convenience as the standard and each of their formulas is more than beautiful and luxe, they’re actually nourishing. Laqa was born from the void a group of go-getting women found with traditional beauty products, always having to choose between good […]

BECCA x SANANAS Shimmering Skin Perfector® Pressed Highlighter Parisian Lights!

BECCA Cosmetics, renowned for it’s fabulous highlighters, has just released a gorgeous limited edition Shimmering Skin Perfector® Pressed Highlighter in Parisian Lights ($38), a romantic pink highlighter created in collaboration with French beauty #BECCABeauty Sananas. Sananas is a beauty vlogger with two million followers on YouTube and epic luminous skin. The BECCA brand has become synonymous with […]

Makeup Wars: Best of Wet n’Wild

  This week our Makeup Wars bloggers are talking about their favorite Wet n’ Wild products. The brand has a been a drugstore staple for eons and often the first makeup brand teens turn to because it’s so inexpensive. But hold on beauties….just because it’s cheap doesn’t mean it’s not great, there a few jewels […]

New! Hard Candy Fox in a Box Powders!

Hard Candy is a fav here at Prime Beauty headquarters. Blythe especially likes to check out their super affordable makeup while shopping at Walmart. Full disclosure: I was going to do this post for Frugal Friday but I can’t wait to tell you about these darling boxed powders–they are that good! Hard Candy just released […]

Valentines Day Look with Osmosis Colour+Cosmetics!

Though I don’t have someone I would consider a traditional Valentine, I am going out to dinner with friends. For my Valentines look, I don’t want the usual smoky eye or bold red lip, instead, I’m choosing a soft, romantic look all with products from Osmosis +Colour line. I started my look with the Osmosis +Colour […]

Amazing Cosmetics Illuminate Primer + Highlighter

  Oh, that glow…it’s something we all crave. We want our skin to have a luminous, natural, created from within glow.  To achieve this, we use primers and highlighters. But what if you could get this glow by only using one product? This is precisely why Amazing Cosmetics developed their new Illuminate Primer + Highlighter, […]

New! Mark Color Collection by Avon

  The first time I became aware of mark. by Avon was back in days of The Hills when Lauren Conrad was their spokesperson. She was the “it” girl of the time. Today, their brand ambassador is Lucy Hale, star of Pretty Little Liars. While I’ve never seen the show, I do love Lucy’s style, […]