Joico Defy Damage Collection

J Coloring, styling, and even exposure to the environment can damage your hair. Instead of it looking healthy, it becomes dry, lifeless and prone to breakage. All of this could change when you use the Joico Defy Damage collection. It’s designed to protect and strengthen your hair from the inside out. Meet Joico Defy Damage […]

New! Joico Texturizing Shake Series

The Joico Texturizing Shake Series gives light, fluffy volume and shine to flat, lifeless hair.

Joico Blonde Life Brightening Veil

Do blondes really have more fun? I doubt it but I do know for sure that maintaining your blonde locks can be challenging. Last March I had the good fortune to try Joico’s Blonde Life Collection (review here) of Shampoo, Conditioner and Masque.  The collection is a luminous line of products created specifically for hair that’s been bleached, […]

New! Joico Blonde Life Hair Care Collection!

  Blondes may have more fun but it’s work keeping that blonde color bright and shiny! Joico is helping us “bleach blondes” with four new hair care products made especially for us! If you’re a blondie like me, you know how hard it can be to keep your locks from turning brassy, fading or worse yet, getting […]

Joico K-PAK Color Therapy Luster Locks For Lust Worthy Locks!

  Joico is launching a brand new multi-tasking product you’re going to flip over–and I mean a hair flip! Joico K-PAK Color Therapy Luster Lock is an instant shine-and-repair miracle worker for damaged and color-treated hair that will have you feeling like a supermodel. In just one mind-blowing treatment, Joico NEW K-PAK Color Therapy Luster Lock […]