Make Up For Ever Aqua Eyes Collection Holiday 2012

Everyone knows how marvelous Make Up For Ever’s Aqua Eyes eyeliners are and if you don’t where the h*ll have you been? These long lasting budge-proof, waterproof eye pencils are smooth, pigmented and have reached iconic status for the high performance  and ginormous variety of colors. The  Make Up For Ever Limited Edition Holiday Aqua […]

MAKEUP WARS: Battle of the Makeup Brush

    by:  Staff Writer Patty For this Makeup War, we are pitting our favorite makeup brush against each other. My little soldier is  Make Up For Ever Double-Ended Sculpting Brush. To see the other competitors, click on the next tab or click on the thumbnail pics at the end of this post!    At IMATS […]

Make Up For Ever & Madonna On Tour – Get The Look!

Photo Credit: Getty Images Gina Brooke, Madonna’s longtime make up artist, has collaborated with MAKE UP FOR EVER to create the official lip color for the Material Girl’s highly anticipated MDNA tour — new Aqua Rouge #8 in an iconic shade of red. Brooke, a beauty expert in her own right whose work has appeared […]

A Visit to the Make Up For Ever Boutique in NYC!!

Recently I had the chance to go to New York City for the first time. One of the highlights of my trip was seeing the Make Up For Ever Boutique. What a visual delight! If you’ve been reading Prime Beauty for any length of time, you know how much I love the Make Up For […]

Make Up For Ever Aqua Shadow: Review, Pics, Swatches

    Make Up For Ever Aqua Shadow ($20.00)  is the newest addition to the Aqua line of smudge-proof, waterproof products.  As usual, when Make Up For Ever introduces something new, they do it in a BIG way and the aqua shadows are no exception.  There are twelve shades in total– five creams (matte) and seven pearly and metallic shades.  The […]

Make Up For Ever – Pastel Perfect

  Make Up For Ever, always on the cutting edge, is embracing spring’s most hottest trend–soft romantic pastels. Being a neutral lover myself, I tend to prefer softer shades on my eyes and Make Up For Ever has created some soft but colorful shades to play with. Being a child of the 70’s, I do admit […]

Patty’s Current Foundation Obsessions (Part I of a Three Part Series)

Make Up For Ever Face & Body Liquid Make Up:   I have been intrigued and mildly obsessed with this foundation for several years now, but only recently have I mastered the art of application and discovered my perfect shade in this formula.  I blame my old and dear friend Kellie (aka SephoraSlave) from the now […]

New! Make Up For Ever Natural Artist Lipstick – Sheer Shiny Goodness!

When Make Up for Ever launches a new product, I take notice. They don’t dilly-dally around with 5 or 6 shades, they go big or go home and they always go BIG! That’s one reason I love the brand so much, they’re not afraid to commit. I’m nearly giddy with excitement for this new launch, […]