Get Your Beauty Sleep with Nyakio Sleeping Mask!

Sleeping has many benefits – enhances memory, increases lifespan, spurs creativity, and most importantly, provides good skin health. But without a good night’s rest, it can wreak havoc on skin, causing dullness, dark circles, and fine lines. Get your beauty sleep with nyakio Chamomile Soothing Sleep Mask ($35)!  This overnight facial works through the evening to […]

Sneak Peek: New from the Vintage Cosmetics Company!

  The Vintage Cosmetics Company originated in the UK in 2011 and made its way across the pond the US in 2015 debuting in 900 Ulta Beauty stores. I was first introduced to the line at CosmoProf last summer when I stumbled on their darling whimsical booth. Their retro feminine packaging of beauty tools is simply irresistible. […]

Soap and Glory Glamorama Gift Set!

  We all know Soap & Glory for their cute and kitschy bath and body products and last year they expanded their offerings into makeup. I fell hard for the Peach Party blush and Sexy Mother Pucker Pillow Plump XXL Gloss. So when I was searching for some new makeup to buy just because I couldn’t resist this […]

Models Own A.M. Kit

Here at Prime Beauty headquarters, we are fans of the UK Brand Models Own found exclusively at Ulta Beauty. Blythe is head over stilettos with the Luxestick Velvet Lipstick and the Moonlight Sculpt & Glow Highlighter Stick as well the Sculpt and Glow Palette.  Today it’s my turn and I have the Models Own A.M. Kit ($17.99) for you. The […]

Go for the Gold with Models Own

Attention beauty lovers, the captain has indicated we’re ready for departure. Please put away your mirrors, brushes, and give your look one last hit of setting spray. Our flight to new makeup will take us on an illuminating adventure to the UK, and the home of Models Own. And just like our previous Models Own post, […]

butterLONDON Glitz and Glamour Beauty Clutch Lives Up to It’s Name!

butterLONDON entered the beauty industry 10 years ago with their fabulous nail lacquer using cheeky British slang names. The brand has always worked hand-in-hand with the world’s top designers and have expanded to include cosmetics in the line. I admit I was skeptical if a nail polish brand could do makeup but I have to […]

Soap and Glory Peach Party Blush!

  We all know Soap & Glory for their cute and kitschy bath and body products and now they are expanding their makeup offerings. One of the new products is a multi-colour blush brick ($15). There are two shades available exclusively at Ulta Beauty: Love at First Blush and Peach Party. Truthfully, I purchased Soap & […]

Back-to-School Beauty with Ulta Beauty!

Back to School Beauty Back-to-school is here and pencils, binders and computers are ready to go. We all want to make a good impression on the first day of school. Here are some of my favorite fall trends  from Ulta Beauty to make your first day your best day! #UltaTrendAlert Rose Radiant Gold by Michael […]