New at Ulta! BioSilk On the Go Styling Kit

Traveling, yes. Packing, ugh, especially when it comes to my toiletry bag. It always seems like keep accumulating more stuff. To reduce the clutter, I try to find hacks to make packing a little easier. With the new BioSilk Strength & Shine On The Go Styling Kit I found exactly what I need. This Ulta […]

Welcome to Mallywood!

The eponymous Mally Roncal, celebrity makeup artist extraordinaire, has a new collection and she’s taking us to Mallywood! This is the place where all things are fun, sassy, gorgois and of course…PINK! Says Mally: “Mallywood is inspired by the glitz and glam of Hollywood and my life as a celebrity makeup artist. The products give Mallynistas the […]

Sneak Peek: New from the Vintage Cosmetics Company!

  The Vintage Cosmetics Company originated in the UK in 2011 and made its way across the pond the US in 2015 debuting in 900 Ulta Beauty stores. I was first introduced to the line at CosmoProf last summer when I stumbled on their darling whimsical booth. Their retro feminine packaging of beauty tools is simply irresistible. […]

Models Own A.M. Kit

Here at Prime Beauty headquarters, we are fans of the UK Brand Models Own found exclusively at Ulta Beauty. Blythe is head over stilettos with the Luxestick Velvet Lipstick and the Moonlight Sculpt & Glow Highlighter Stick as well the Sculpt and Glow Palette.  Today it’s my turn and I have the Models Own A.M. Kit ($17.99) for you. The […]